Business Insider spoke with leaders at the fitness brands Puma, Les Mills, FitXR, and Supernatural about leveraging extended reality to provide tech-driven workouts. Shifting perceptions of fitness technologyPuma this year partnered with Meta Quest 3 to launch immersive mixed-reality workouts in the metaverse. He recalled seeing people's perceptions of VR workouts change at a launch event for Puma and Meta Quest's partnership earlier this year. Lisa Edwards, Les Mills' digital innovation director, said the game's development required the company to adapt to connect "a global community of fitness enthusiasts." Three years ago, when Les Mills met with developers, the technology was more rudimentary; putting time and resources into extended-reality services was a risk.

---

Persons: —, Rachel Z, Les Mills, Ivan Dashkov, I've, Dashkov, Kathryn Przybyla Dashkov, there's, Lisa Edwards, Lisa Edwards ​, ​, Les Mills Edwards, Sam Cole, Cole, Achilles, FitXR Cole, Leanne Pedante, Lindsey Byrnes, Pedante Organizations: Service, Puma, Meta, aha, Les Mills, VR Locations: FitXR, Les