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☆ A founding partner of VC firm 776 explains why she's still optimistic about creator-economy startups as the hype cycle ends
▼ + stars: | 2024-03-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Read previewFor Katelin Holloway, the people who say creator startups are "dead" are missing the point of the creator economy entirely. "I'm not talking about the epic stars and the MrBeasts of the world," Holloway told Business Insider. This story is available exclusively to Business Insider subscribers. Holloway is a founding partner at Seven Seven Six, the early-stage VC firm started in 2020 by Reddit founder Alexis Ohanian. The end of the hype cycle around creator-economy startups is part of the intrinsic nature of venture capital — VC "loves hype cycles," said Holloway.

Persons: —, Holloway, Alexis Ohanian Organizations: Service, Business, Seven Seven Locations: —

☆ Read the 16-page pitch deck that 'Million Dollar Listing' star Josh Flagg and his cofounders used to raise $1.7 million for their real estate media startup
▼ + stars: | 2023-09-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Celebrity real estate agent Josh Flagg, media exec Griff O'Brien, and investor Andrew Shanfeld have teamed up to launch Estate Media, a personality-driven media company. Real estate has become a huge pop culture topic, aided by reality TV series like "Selling Sunset" and the "Million Dollar Listing" franchise. The company will offer content created with a network of real estate personalities who, Estate Media said, reach a collective 25 million followers. While the real estate industry has come down from its pandemic frenzy, O'Brien believes Estate Media can ride ups and downs in the market. Scroll down to see the deck Estate Media used to raise its seed round.

Persons: Josh Flagg, Griff O'Brien, Andrew Shanfeld, O'Brien, Flagg, Shanfeld, Jack Davis, Chip, Joanna Gaines —, There's, Margot Ettedgui, TikToker Aaron Grushow, Robert Rivani, Glennda Baker, Ricky Carruth, Adam Weitsman, Chris Heller, Rich Antoniello, Austin Rief, Devin Emery, Brian Goldsmith, Ricky Van Veen, Justin Killion, Spence Markel Organizations: Estate Media, Entertainment, Crypt, HGTV, Los Angeles, Estate, Ojo Labs, Complex Networks, Austin, Morning, Growth Partners, Powerhouse Capital, CollegeHumor

☆ ScorePlay, a sports media platform using AI, just raised $5 million in a round led by Alexis Ohanian's Seven Seven Six
▼ + stars: | 2023-07-26 | by ( Riddhi Kanetkar | ) www.businessinsider.com time to read: +3 min

Lisbon and New York-based ScorePlay has secured a $5 million seed round from Seven Seven Six. A startup that has built a media operating system for sports has just raised $5 million in seed funding from Reddit cofounder Alexis Ohanian's Seven Seven Six. As a business-to-business software startup, ScorePlay makes its money by charging a monthly fee to organizations, depending on the range of services they use. The round was led by Reddit cofounder Alexis Ohanian's VC firm Seven Seven Six, which has previously backed climate tech Vaayu, and creator marketing platform PearPop. With the fresh funding, ScorePlay will grow its tech team so it can hone in on its enterprise offerings.

Persons: ScorePlay, Alexis Ohanian's Seven, Xavier Green, Lionel Messi, Declan Rice, Victorien Tixier, Alexis Ohanian's, Kevin Durant, Renaud Visage, Michael Philippe, Robin Sabban Organizations: Seven Seven, Premier League football, West Ham United, La Liga, Atlético de, Athletes, Seven, NBA, Tech Locations: Lisbon, New York, Atlético de Madrid, Manchester

☆ How many followers you need on TikTok to get paid as a content creator
▼ + stars: | 2023-07-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

TikTok creators can get paid with 1,000 or more followers through livestreaming subscriptions and virtual "gifts." To receive subscription revenue from TikTok Live : a creator must be 18 years or older and have a minimum of 1,000 followers. : a creator must have at least 10,000 followers and at least 100,000 video views in the past 30 days. Some creators who have disclosed their TikTok creator fund earnings, including Hank Green (7.6 million followers), said they were paid a few cents for every 1,000 views they generated on the app. Emmanuel BaidenMaking money through sponsored song challengesOne common way for TikTok creators to make money is by promoting songs in videos.

Persons: TikTok, TikTok's, it's, Addison Rae Easterling, TikTokers, Hank Green, Read, Kevin Yatsushiro, Jalyn, Baiden, Emmanuel Baiden, that's, Pearpop's, Cole Mason Organizations: TikTok Locations: US, France, Spain, Italy, Germany, TikTok's

☆ Pitch Decks That Advertising Tech Startups Used to Raise Millions
▼ + stars: | 2023-01-10 | by ( Business Insider | ) www.businessinsider.com time to read: +19 min

Check out these pitch decks that they've used to sell their vision and raise millions from private equity and VC investors. Blocking ad fraudAdtech startup Lunio, announced a $15 million Series A funding round in September 2022. In May 2022, the software-as-a-service startup raised a $30 million Series B round, led by Insight Partners. Marketing in the metaverseAnima, an augmented-reality startup, raised a $3 million funding round from investors in Janury. He raised $50 million in Series D after closing a $34 million Series C last year, bringing its total raised to $100 million.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ How many TikTok followers you need to start making money
▼ + stars: | 2022-12-23 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

But you don't need to have millions of fans to start making money on TikTok. Read more about how TikTok creators make money from brand deals:Jalyn Baiden. Emmanuel BaidenMaking money through sponsored song challengesOne common way for TikTok creators to make money is by promoting songs in videos. Music marketers and record labels pay TikTok creators to include tracks in posts in an effort to make a song take off on the app. Read more about how TikTok creators make money from song promotions:

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

☆ Read the 18-slide pitch deck that creator-marketing startup Pearpop used to raise $18 million in fresh funding
▼ + stars: | 2022-11-30 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

It just completed a $18 million fundraising round at a $300 million valuation. Here's the pitch deck it used to woo investors at a tricky moment for the creator industry. The company announced on Tuesday that it raised $18 million in a fundraising round that valued the company at $300 million, adding to last year's $10 million Series A round. The company plans to spend its new cash pile on engineering resources, product development, and growing its sales operation, Mason said. Pearpop shared with Insider the 19-page pitch deck it used to raise its $18 million round.

☆ Read the 18-slide pitch deck that creator-marketing startup Pearpop used to raise its latest funding round at a $300 million valuation
▼ + stars: | 2022-11-29 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

☆ How TikTok is changing the music industry
▼ + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com time to read: +15 min

TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.

☆ How TikTok is changing the music industry and the way we discover new, popular songs
▼ + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +19 min

In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado

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