[1/5] A model presents a creation by the project “Sou de algodao" (I'm made of cotton) during Sao Paulo Fashion Week, in Sao Paulo, Brazil November 9, 2023. REUTERS/Carla Carniel Acquire Licensing RightsSAO PAULO, Nov 10 (Reuters) - Brazilian cotton producers took the natural fiber to the runway on Thursday night, strutting the catwalk of Sao Paulo Fashion Week (SPFW) in celebration of the 150th anniversary of jeans. Paulo Martinez, a Brazilian fashion icon who styled the show, pointed out that Brazilian cotton is "indispensable" in the manufacturing of the denim garments. More important than the race to come out on top is to show the industry and consumers the quality of Brazil's product, said the president of the Brazilian Cotton Producers Association (Abrapa), Alexandre Schenkel. For Schenkel, the runway showcased the fruits of designers' labor.

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Persons: I'm, Carla Carniel, Paulo Martinez, Alexandre Schenkel, Roberto Samora, Peter Frontini, David Gregorio Our Organizations: Sao Paulo Fashion, REUTERS, SAO PAULO, Brazilian Cotton Producers Association, Thomson Locations: Sao Paulo, Brazil, Brazilian, States, China, India