And at next month’s upcoming Games, Louis Vuitton are hoping they too will become a hallmark of the same grand occasion. The Olympic and Paralympic medals will be housed in a Louis Vuitton trunk. Annie Leibovitz/Courtesy Louis VuittonLVMH – the luxury conglomerate that owns Louis Vuitton – spent €150 million ($163 million) on its sponsorship deal with the Olympics, Vogue reported citing sources, though calculating the precise returns on this investment is “difficult,” said Beccari. “We are very close to sport,” Beccari said, recalling the slogan “Victory travels in Louis Vuitton,” the fashion house used when one of its trunks housed the FIFA World Cup in 2010. From Louis VuittonWhile Louis Vuitton posted record profits last year and LVMH outperformed other luxury brands, the current economic environment with rising inflation leaving consumers with less disposable income poses challenges ahead, though Beccari downplayed such difficulties.

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Persons: Louis Vuitton, Vuitton, —, Enzo Lefort, Léon Marchand, Pauline Déroulède, Marie Patouillet —, Stephanie Lecocq, Pietro Beccari, “, ” Beccari, ”, Roger Federer, Rafael Nadal, Louis Vuitton's, Annie Leibovitz, Louis Vuitton –, Louis, CNN “, Federer, Nadal, They’re, LVMH, Beccari Organizations: Paris CNN, Olympic, Paralympic Games, Seven, CNN, de Monaco, Louis, Olympics, Vogue, FIFA Locations: France, Louis, Paris, French, Europe