CNBC's Jim Cramer sees footwear company Deckers Outdoor as a disruptive industry player that even big rivals like Nike should be worried about.
Deckers is the company behind the fashion brand UGG, running shoes Hoka, and others.
"It's very rare that you have not one but two different shoes doing really well," Cramer said, referring to UGG and Hoka.
It just continues to have great, great numbers and great gross margins."
"The people I know who work at Nike are not scared about Hoka because it's not a big company," Cramer said.
Persons:
CNBC's Jim Cramer, Cramer, Thursday's, it's
Organizations:
Nike
Locations:
U.S, China