The Spurs' majority owner is Peter Holt, managing partner of Spurs Sports & Entertainment, which also operates the team's arena, the Frost Bank Center. Last May, Viera bought a 5% stake in the Spurs for an undisclosed enterprise value. Partial team owners can get major discounts when they buy small pieces of teams that give them less control over decisions. Businessman Paul Viera is increasing his stake in the San Antonio Spurs from 5% to 11%, CNBC has learned, as NBA valuations climb and make teams more attractive assets for investors. NBA teams are hot assets thanks in large part to the league's new $76 billion, 11-year media deal.

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Persons: Peter Holt, Holts, Michael Dell, McCombs, David Robinson, Viera, Earnest, Paul Viera, Victor Wembanyama, Junior Bridgeman, Dee Haslam, Marc Lasry's, Bridgeman, Grant Hill, Penny, Hardaway, Robinson, Dwyane Wade, Elliot Perry, Michael Jordan, Wyc Grousbeck, Aramark Organizations: San Antonio Spurs, Golden State Warriors, T Center, Spurs, Spurs Sports & Entertainment, Frost Bank Center, Dell Technologies, Sixth Street Partners, Earnest Partners, CNBC, NBA, Southwest Division, Milwaukee Bucks, Bucks, Atlanta Hawks, Memphis Grizzlies, Utah Jazz, Grizzlies, Charlotte Hornets, Boston Celtics, Grousbecks, Celtics Locations: San Antonio , Texas, Atlanta