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Fragrances are one of the biggest affordable-luxury trends that have boomed in recent years, so Business Insider asked two professional perfumers what scents everyone should wear this summer. Tomato-leaf perfumes smell like a summer garden. Paul Maguire/ShutterstockAccording to Caitlin Hayes, founder of Sorcellerie Apothecary, tomato-leaf scents are reminiscent of summer weather and savory garden aromas. Hayes recommended Garden Heaux by the Seattle-based company Samar. If you like tea, it might be your perfect summer scentTea scents are light enough for summer.
Persons: , Paul Maguire, Caitlin Hayes, Hayes, Ashley Santiago, Santiago, Tuberose, Olfactive, Earl Grey —, Idolo, toasty, Sol de, Paris Organizations: Service, Business, Carolina Locations: Seattle, Samar, Givaudan, oolong
AdvertisementAdvertisementIncreasing efficiencies in the retail supply chain is necessaryPaul Maguire, the head of retail delivery at the digital consultancy Endava, told Insider that embarking on a digital transformation was critical to better-connected and more resilient retail supply chains. Digital technology will "close gaps in supply-chain visibility" and help retailers "manage future unforeseen surges in product demand," he said. These innovations will "continue to bolster and streamline the retail supply chain as they become even more sophisticated," Maguire said. AdvertisementAdvertisementTo survive, Perry said that the retail supply chain must take steps to become more agile and flexible. ScanditA data-driven tech strategy can also help retailers appeal to sustainability-conscious consumers.
Persons: , Paul Maguire, Maguire, John Perry, Perry, they'd, Wunderman, Arifi, Naji, Wunderman Thompson, Samuel Mueller, Mueller Organizations: Service, SCALA Consulting, Wunderman Thompson Commerce & Technology, DFS, Wunderman Thompson Commerce, Technology Locations: Ukraine, SCALA, British
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