AdvertisementAdvertisementIncreasing efficiencies in the retail supply chain is necessaryPaul Maguire, the head of retail delivery at the digital consultancy Endava, told Insider that embarking on a digital transformation was critical to better-connected and more resilient retail supply chains. Digital technology will "close gaps in supply-chain visibility" and help retailers "manage future unforeseen surges in product demand," he said. These innovations will "continue to bolster and streamline the retail supply chain as they become even more sophisticated," Maguire said. AdvertisementAdvertisementTo survive, Perry said that the retail supply chain must take steps to become more agile and flexible. ScanditA data-driven tech strategy can also help retailers appeal to sustainability-conscious consumers.

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Persons: —, Paul Maguire, Maguire, John Perry, Perry, they'd, Wunderman, Arifi, Naji, Wunderman Thompson, Samuel Mueller, Mueller Organizations: Service, SCALA Consulting, Wunderman Thompson Commerce & Technology, DFS, Wunderman Thompson Commerce, Technology Locations: Ukraine, SCALA, British