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☆ Thanks to Taylor Swift, ads aimed at women are taking the Super Bowl by storm
▼ + stars: | 2024-02-06 | by ( Jordan Valinsky | Alexandra Peers | ) edition.cnn.com time to read: +3 min

New York CNN —Women watch the Super Bowl, too, right? In a bigger shift, several longtime Super Bowl advertisers, like M&M’S, have spots featuring women who, for a change, aren’t just sipping soda in tight pants. So Cardi B plugs Duck Plump lip gloss for L’Oreal NYX Professional Makeup, the first time the brand has advertised on the Super Bowl. cosmetics, also a first-time Super Bowl advertiser, reunites (some of) the cast of “Suits” in its spot as the lawyers haul various celebrities into court. As for at least one of the potential stars of the show, despite performing in Japan the previous day, Swift will likely attend the Super Bowl.

Persons: Taylor Swift, Travis Kelce, “ Taylor, Paul Hardart, New York University’s, “ Swift, Kelce, ”, it’s, Bud Light, Scarlett Johansson, Jennifer Aniston, David Schwimmer, Kate McKinnon, “, Jenna Ortega, Swift Organizations: New, New York CNN, Super Bowl, Kansas City, New York, New York University’s Stern School of Business, CNN, San Francisco 49ers, Kansas City Chiefs, Super, CBS, Anheuser, Budweiser, “ Mayo, Embassy of Locations: New York, Kansas, Las Vegas, Hellman's, Japan, Embassy, Embassy of Japan

☆ Super Bowl commercials 2024: Crypto and AI are out, insurance and mayo are in
▼ + stars: | 2024-02-02 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —For many, the Super Bowl is a three-hour showcase of ads with a football game shown occasionally during the breaks. that previously used the game to “either generate awareness or establish some form of legitimacy by having a Super Bowl ad,” Hardart said. Her star power makes the Super Bowl somehow an even bigger deal, particularly to some people who might not have cared to watch the game in the past. and L’Oreal’s NYX makeup buying ads for the first-time and Dove Body Wash returning to the Super Bowl after an absence of nearly 20 years. “The game between two well-known and well-liked teams, paired with the attendance of Swift could lead this to be the largest Super Bowl audience in years,” he predicts.

Persons: Paul Hardart, New York University’s, “, ” Hardart, it’s, Bud Light, Taylor Swift, She’s, Chiefs, Travis Kelce, Hardart, ” That’s, Swift, ” Organizations: New, New York CNN, San Francisco 49ers, Kansas City Chiefs, New York, New York University’s Stern School of Business, CNN, CBS, Farm, BMW, “, Super Locations: New York, Japan, Las Vegas

☆ Layoffs keep hitting Amazon, Netflix, Warner Bros. Discovery, and more entertainment companies — here's the list of those with recent cuts
▼ + stars: | 2023-11-16 | by ( Lucia Moses | Alison Brower | ) www.businessinsider.com time to read: +7 min

"Netflix missed their numbers, and Wall Street woke up," said Paul Hardart, director of NYU Stern's entertainment, media and technology program. A wide range of companies and employees were impacted, from entertainment giants to independent production companies to Hollywood talent agencies. More consolidation among the legacy media companies and independent production companies is widely expected, which often entails job cuts. Entertainment companies will get back to staffing up, but the jobs will be in stronger growth areas like gaming, streaming, and advertising, more than in filmed entertainment programming. Here are the Hollywood companies, listed alphabetically, that have made layoffs since the summer.

Persons: Paul Hardart, Bob Iger, Joanna Sucherman, Fox, Priyanka Chopra Jonas, Nadia Sinh, Companywide, Rami Malek, Mr, Dawn Olmstead, Heather McCauley, YANNIS DRAKOULIDIS, Oscar, Severance, Roku, Alison Levin, NBCUniversal, Curtis Brown, James, Jennifer Coolidge Organizations: Netflix, Disney, Business, US Bureau of Labor Statistics, NYU, Warner Bros, NBC, JLS Media, Entertainment, Hollywood, Amazon Studios, Studios, Talent, Variety, CAA, ICM Partners, DreamWorks Animation, Apple, NETFLIX, Nasdaq, TechCrunch, Starz, CNBC, Lionsgate, LIonsgate, UTA, Hollywood Reporter, Fletcher & Company, Co, HBO Locations: Hollywood, Australia

☆ Hollywood actors join writers on strike: ‘There's a lot of bitterness and mistrust’
▼ + stars: | 2023-07-14 | by ( Gili Malinsky | ) www.cnbc.com time to read: +6 min

Hollywood actors are joining TV and film writers on the picket lines. Later that day, the union officially issued a strike order for its actors. On a granular level, there are several sticking points on which actors and studios could not ultimately agree. As with writers, actors' wages account for taxes, team members such as managers (agents get their own commission on top of actor pay) and for the unpredictability of their industry. "There's a lot of bitterness and mistrust at this point," says Handel, "both in terms of the actors and the studio alliance and also the writers and the studio alliance."

Persons: Fran Drescher, Duncan Crabtree, AFTRA, Paul Hardart, we've, Jonathan Handel, Handel, who've, That's, Tallie Medel, who's, they're, They're, Oppenheimer, Hardart, they'll Organizations: Hollywood, Alliance, Television Producers, Warner Bros . Discovery, Universal Pictures, Hulu, American Federation of Television, Radio Artists, New York University's Entertainment, Media, Technology, SAG, Productions, Paramount, Netflix, Writers Guild, CNBC Locations: Los Angeles , California, Hollywood, Ireland

☆ With actors poised to join film and TV writers on strike, Hollywood insiders lay out the dream and nightmare scenarios: 'There's going to be no cash flow'
▼ + stars: | 2023-07-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

For the first time since 1960, Hollywood actors and writers could be on strike at the same time. If the actors union, SAG-AFTRA, hits the picket lines, it would cause an even deeper disruption to the entertainment industry. Stakes were high enough with the writers' strike. The movement is having a moment, as has been evidenced by other unions — from teachers to truck drivers — joining Hollywood writers on the picket line. A combined writers' and actors' strike "could well go into the end of the year," Handel said.

Persons: Jonathan Handel, that's, Handel, —, AFTRA, it's, Paul Hardart, Bob Iger, Peter Chernin —, Fox —, Iger, Alan Bergman, Dana Walden, I've, he'd, Hardart Organizations: Hollywood, Guild of, SAG, WGA, Alliance, Producers, Netflix, Disney, Guild of America, Entertainment, Media, Technology, NYU's Stern School of Business, News Corp, Disney Entertainment, United Locations: California, Hollywood, United States

☆ Hollywood film and TV writers are preparing for a strike. Here's how Disney, Netflix, and other entertainment giants could weather a work stoppage.
▼ + stars: | 2023-04-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

The writers guild asked its members to authorize a strike, which would come at a risky time for Hollywood. Netflix, Amazon, and Disney have content stockpiles that could help them through a work stoppage. A Hollywood writers strike is looming at a precarious time for the media and entertainment industry. During that 100-day strike, more than 60 TV shows shut down and ratings and ad sales dropped. The landscape of entertainment options is "much more competitive than it was during the last writers strike," media consultant Peter Csathy told insider.

☆ From Disney and Netflix to Warner Bros. Discovery, which entertainment giants would be the winners and losers of a Hollywood writers strike
▼ + stars: | 2023-03-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

A possible Hollywood writers strike is looming at a risky time for the entertainment business. A Hollywood writers strike is looming at a precarious time for the media and entertainment industry. During that 100-day stoppage, more than 60 TV shows shut down and ratings and ad sales dropped. The landscape of entertainment options is "much more competitive than it was during the last writers strike," media consultant Peter Csathy told insider. Paramount also has an extensive live sports offering, which should offer some insulation if writers go on strike.

☆ Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer.
▼ + stars: | 2022-11-03 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategy at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Netflix's move to add advertising — a reversal of its longtime stance against ads — has been the subject of widespread research. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

☆ Bringing ads to Netflix and Disney+ could shake up the mix of shows and movies at the streaming giants. Here's what it means for Hollywood.
▼ + stars: | 2022-10-11 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategies at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Hollywood should pay close attention to what this may mean for selling shows and movies to the entertainment industry's dominant players. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

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