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Major League Soccer is teaming up with German digital media platform OneFootball to provide highlights, stats and other content to a global audience. As part of the deal OneFootball will have access to highlights of hundreds of MLS matches each season. Since joining Inter Miami, Messi has fueled MLS' attendance and audience, and there has been an increase in sponsorship revenue, according to data from the league. Global social media engagement has also increased substantially for MLS, particularly on YouTube and TikTok, according to data from the league. For OneFootball, adding MLS made sense as the U.S. has become one of the fastest-growing markets for soccer, said OneFootball CEO Patrick Fischer.
Persons: Lionel Messi, we're, Seth Bacon, Messi, That's, Patrick Fischer, Fischer Organizations: Inter Miami, St, Louis City, Chase, Major League Soccer, MLS, Real Madrid, FC Barcelona, Manchester City, American, Global, YouTube, Yahoo Sports, U.S, OneFootball, FIFA Locations: Louis, Fort Lauderdale , Florida, OneFootball, European, U.S
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