Overstock.com's CEO told NBC News he was always jealous of Bed Bath & Beyond's iconic name. Overstock.com, led by CEO Jonathan Johnson, first bought Bed Bath & Beyond's digital assets in June after it went bankrupt earlier this year. With that purchase, Overstock has adopted Bed Bath & Beyond's brand image in place of its own — as of Tuesday, Overstock.com is out, and BedBathandBeyond.com is back in the game. "We've looked at Bed Bath and Beyond jealously for several years," Johnson told NBC News. The relaunched website allows customers to use up to $50 of their rewards points from old Bed Bath & Beyond accounts.

---

Persons: Overstock, Overstock.com, he's, Jonathan Johnson, We've, Johnson, Patrick Byrne's Organizations: NBC News, Service, Bed, NBC Locations: Wall, Silicon, Russian