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New owners of locations that once housed McDonald's and Starbucks say they got a great deal. In May 2022, McDonald's stopped doing business in Russia, citing the war in Ukraine, and the "unpredictable operating environment." They replaced Big Macs with Big Hits and sold a record 120,000 burgers on the first day in business, the chain's CEO told Reuters at the time. "We have never seen such daily turnover in the whole time McDonald's has worked in Russia," Oleg Paroev told Reuters in June 2022. Starbucks locations in Russia also ceased operations around the same time and became Stars Coffee, a cafe with a familiar green logo of a vaguely seafaring-looking queen.
Persons: , McDonald's, Krispy Kreme, Oleg Paroev, Maxim, Anton Pinskiy, Timati, Vladimir Putin, Pinskiy, Alexander Govor, Vladimir Organizations: Global, Service, Guardian, Reuters, REUTERS, Tass, Starbucks Locations: Russia, Ukraine, Moscow, Russian
Russia's McDonald's replacement, Vkusno & tochka, opened a year ago. The chain can't sell iconic McDonald's items like the Big Mac and has created substitutes instead. Its CEO told Reuters that it has sold more than 24 million "Big Hits," its Big Mac dupe, since opening. Paroev previously said that Vkusno & yochka sold 120,000 burgers on its opening day, which he said was higher than any other day in McDonald's Russia's history. Have you been to Vkusno & tochka?
Persons: Russia's, , Alexander Govor, tochka, hasn't, Oleg Paroev, Paroev, yochka, Tian Bing, tochka hadn't, tochka's, Ronald McDonald Organizations: Reuters, Service, Mac, China News Service, Getty Locations: Ukraine, Russian, Russia, Moscow
McDonald's Corp (MCD.N) closed its Russian restaurants soon after Moscow sent tens of thousands of troops into Ukraine in February 2022, eventually selling to a local licensee, Alexander Govor. The chain has sold more than 24 million of its Big Mac replacement burgers, the Big Hit, CEO Oleg Paroev said. Hamstrung by agreements with McDonald's, Vkusno & tochka, can not open restaurants in countries where McDonald's already has a presence. Russian authorities and Govor have said McDonald's has an option to buy back its Russia restaurants within 15 years. It would find a market where Vkusno & tochka is the master franchisee should it do so.
Persons: Alexander Govor, Govor, Oleg Paroev, Natalya Fadeeva, Evgenia, I've, McDonald's, Olga Popova, Alexander Marrow, Sharon Singleton Organizations: McDonald's Corp, Reuters, REUTERS, Thomson Locations: Russia, Ukraine MOSCOW, Moscow, Ukraine, Russian, McDonald's, Belarus, Kazakhstan
The deal McDonald's struck with former licensee Alexander Govor included a set of requirements the new brand, Vkusno & tochka, must stick to, including restrictions on branding, colour scheme and product usage. New owner Alexander Govor said this week he and the management team regularly talk over video link to the former parent company. "We are not talking about how they somehow participate in our business, this is already done," Vkusno & tochka, which translates to "Tasty & that's it," CEO Oleg Paroev told Reuters. In a statement to Reuters, McDonald's said it fully exited the Russian market earlier this year. Russian authorities in June said McDonald's has an option to buy back its Russia restaurants within 15 years.
MOSCOW, Dec 12 (Reuters) - Starved of Big Macs since McDonald’s Corp (MCD.N) closed its Russian restaurants in March, Russians will from next year be treated to an alternative from the burger chain’s successor - the "Big Hit". Vkusno & tochka, or "Tasty & that's it", on Monday said the Big Hit would be available from February and a similar product to the McDonald’s Happy Meal would be making a comeback as "Kids' Combo". McDonald's closed its Russian restaurants soon after Moscow sent tens of thousands of troops into Ukraine in February, eventually selling to a local licensee, Alexander Govor, who unveiled the new brand in June. Since acquiring Russia's McDonald's restaurants, Govor has snapped up Finnish packaging company Huhtamaki's (HUH1V.HE) Russian business and a logistics firm, set to be renamed "Logistics & that's it". Some Vkusno & tochka restaurants had to take fries off the menu earlier this year when faced with a potato shortage.
Vkusno & tochka ("Tasty and that's it") restaurants started opening in June. "As of Dec. 1, Razvitie Rost enterprises will continue their work in Russia under the Vkusno & tochka brand," Rosinter said in a statement. Rosinter's restaurants, at train stations and airports in Moscow and St Petersburg, continued operating without McDonald's signs, which were covered up. Reuters found some McDonald's packaging still in use after the closure. Reporting by Olga Popova, Caleb Davis and Alexander Marrow; Editing by Kevin LiffeyOur Standards: The Thomson Reuters Trust Principles.
Oleg Paroev, CEO of Vkusno & tochka, or "Tasty and that's it", painted a positive picture of the company's first 100 days, but withheld specific details on sales, revenue, new products and import markets. The bumpy transition illustrates as Western companies have had trouble making a seamless exit from Russia, so too have new owners faced challenges when snapping up available assets. He added that potato supply had now been resolved, declining to say which countries now send potatoes to Russia. Since Sept. 16, Vkusno & tochka has been serving cola on tap, now offering Dobry Cola, after Coca-Cola (KO.N) depleted its stock. Bottler Coca Cola HBC AG (CCH.L), which is producing Dobry Cola, said it has no connection with the Coca-Cola Co.
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