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☆ Disney dodges the Trump question
▼ + stars: | 2024-11-14 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

Last week, Warner Bros. "In a way, we've already consolidated," he said on the company's earnings call Thursday morning, in response to a question about M&A possibilities during Trump 2.0. Disney, like other media companies that have news organizations, has already drawn Trump's ire, during the 2024 campaign. During that fight, conservatives harped on the company, calling it too "woke," while liberals — including some Disney employees — felt the company wasn't forceful enough in standing up for diversity. AdvertisementIt's no surprise, then, that Iger didn't say the word "Trump" once during his call.

Persons: Bob Iger, Iger, he's, —, Trump, we've, Rupert Murdoch's Fox, David Zaslav, Zaslav, John Malone, Malone, it's, JD Vance, Matt Gaetz, Murdoch's, Kamala Harris, He's, Paramount's, Ron DeSantis, harped Organizations: Warner Bros, Discovery, Service, Trump, Disney, Comcast, Big Tech, of Justice, Time Warner, Murdoch's Disney, ABC, Paramount's CBS, Gov Locations: Hulu, Disney's, Florida

GM declined to discuss details of the spending, including how much of that amount is specifically tied to NFL advertising, but reiterated it remains significantly lower than historic levels. Last NFL season, automakers were the most-seen brand industry, with more than 10% of TV ad impressions, according to ad data company iSpot. Guideline reports viewership of NFL broadcasts grew about 7% over the past season, whereas ad spend in NFL programming doubled that pace at 14%. Automotive ad spend increased 17% over the past two seasons and is expected to increase again this year, according to Leyes. New ad campaignsToyota, as the "Official Automotive Partner of the NFL," launched a new ad campaign for the NFL season this week called "Roll Deep."

Persons: Ryan Briganti, Alberto Leyes, we've, Leyes, Andrew Messina, Messina, Mark Marshall, Jenny Wall Organizations: NFL, National Football League, Toyota Motor Corporation, Hyundai Motor Company, Detroit, Toyota, CBS Sports, CBS, Paramount, General Motors, GM, Nielsen, Disney, ESPN, Disney Advertising, Hyundai, Mercedes, Benz, Nissan Motor, Chrysler, Brands, NBC, Automotive, Baltimore Ravens, Kansas City Chiefs Locations: Messina, U.S

☆ ESPN, Fox, and Warner Bros are launching a new sports streaming service. It could change TV forever.
▼ + stars: | 2024-02-06 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now combine them on one streaming service. That's what's coming this fall, via a new joint venture, co-owned by Disney, Warner Bros. AdvertisementPeople who are already watching sports on Disney-owned ESPN and the other channels that are joining the joint venture won't lose access to those games, which will stay on the linear channels. Icon Sportswire/Getty ImagesIt's worth noting that all three TV giants have tried a version of a streaming joint venture before. The company that was formerly known as Time Warner, which is now part of Warner Bros.

Persons: —, That's, Disney's, Fox, Time Warner Organizations: Service, ESPN, ABC, Fox, TNT, TBS, Disney, Warner Bros, Fox Corp, Business, NFL, —, CBS, NBC, Discovery, Hulu, Time

Fox Corp. , Disney , Warner Bros. Media executives' messaging to advertisers could center around value this year, particularly as companies continue to offer more content on their streaming services. Cost cuttingWhile media executives will try to convince advertisers to maximize their spending, they'll be pushing that narrative while making fewer shows. The logo of the streaming service Paramount+ on a logo wall at the Paramount+ launch event. Jörg Carstensen | Picture Alliance | Getty ImagesParamount, in particular, has seen a big reliance on franchises, especially for its Paramount+ streaming service.

☆ CBS-owned stations added to free, rapidly growing local news streaming service VUit
▼ + stars: | 2022-12-09 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +6 min

He added: "It's a double-edged sword when making the transition to the [streaming] TV world." TV and streaming services are crawling all over each other for more content that retains viewers. Some companies like Sinclair have created their own free streaming services, and many affiliates use their websites and build their own apps to offer newscasts. VUit aims to work with CBS's local stations to boost their hyperlocal events on the platform and attract more eyeballs. A recent Iceman Challenge mountain bike race in Traverse City, Michigan, available only from local station WWTV on VUit's platform, garnered thousands of viewers.

Search resuls for: "Paramount's CBS"

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