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☆ I shopped at Trader Joe's daily until Aldi won me over. I finally understand why people love the chain so much.
▼ + stars: | 2024-04-24 | by ( Kate Collins | ) www.businessinsider.com time to read: +4 min

Read previewBefore I shopped at Trader Joe's, I was never loyal to any one grocery store. That's why when I worked near Trader Joe's, I stopped there daily. I also began to notice how long the Aldi produce he bought lasted in our fridge. It didn't feel cramped like Trader Joe's, which made browsing easier. Just like the seasonal items that stoke Trader Joe's fandom, Aldi's Finds are ever-changing and quirky.

Persons: —, Joe's, I'd, Adam McCullough, Shutterstock, Aldi's, I've Organizations: Service, Business, Aldi, stoke Locations: Aldi

☆ Most people on weight loss drugs are spending less on restaurants and takeout, survey says
▼ + stars: | 2024-04-20 | by ( Annika Kim Constantino | ) www.cnbc.com time to read: +4 min

Most people taking those medications, called GLP-1s, say they are spending less on eating out at restaurants and ordering takeout, according to a Morgan Stanley survey released on Tuesday. GLP-1s include Novo Nordisk 's blockbuster weight loss injection Wegovy and diabetes counterpart Ozempic, along with Eli Lilly 's popular weight loss treatment Zepbound and diabetes injection Mounjaro. "There is growing evidence that the drugs have a meaningful impact on consumer behavior and spending on groceries and restaurants," Morgan Stanley analysts said in the survey. Those people are "early in their weight loss journey," but are making substantial changes to their diets and spending, according to the firm. Roughly half of people reported cutting consumption of regular sodas, alcohol and salty snacks by 50% or more since starting on weight loss drugs.

Persons: —, Morgan Stanley, Eli Lilly, Hollie Adams, Reuters Morgan Stanley, Morgan Stanley survery Organizations: Washington Post, Novo Nordisk, Reuters, Consumers Locations: Manhattan, London, Britain

☆ Biden Targets a New Economic Villain: Shrinkflation
▼ + stars: | 2024-02-26 | by ( Jim Tankersley | ) www.nytimes.com time to read: +1 min

“I’ve had enough of what they call shrinkflation,” Mr. Biden declared. The video lit up social media and delighted a consumer advocate named Edgar Dworsky, who has studied “shrinkflation” trends for more than a decade. He has twice briefed Mr. Biden’s economic aides, first in early 2023 and again a few days before the video aired. The second clearly informed Mr. Biden’s new favorite economic argument — that companies have used a rapid run-up in prices to pad their pockets by keeping those prices high while giving consumers less. The products arrayed in the president’s video, like Oreos and Wheat Thins, were all examples of the shrinkflation that Mr. Dworsky had documented on his Consumer World website.

Persons: Biden, “ I’ve, Mr, Edgar Dworsky, Biden’s, Dworsky Organizations: Super, Sunday

☆ Biden is calling out corporations because 'his administration is underwater with independents,' Andrew Yang says
▼ + stars: | 2024-02-13 | by ( Taylor Craig | In | ) www.cnbc.com time to read: +1 min

Biden was sitting beside common snacks like Oreos, Doritos and Goldfish during the 48-second clip, posted to X. Shrinkflation happens when consumer products get smaller in weight, size or quantity while their prices stay the same or even increase. "That's a message that the average consumer will nod their heads and say 'sure, I hate it when that happens,'" former presidential candidate Andrew Yang said. "They're gonna have to keep making this case around the country because the Biden administration is underwater with independents who are going to decide this November's election," Yang, now the co-chair of the Forward Party said. "They're going to be trying anything they can to say, at least, 'we're on your side.'"

Persons: Joe Biden, Biden, I've, Andrew Yang, that's, Lael Brainard, Yang Organizations: Super, Sunday, National Economic, Forward Party

A general view of Super Bowl signage displayed in the NFL Super Bowl Experience ahead of Super Bowl LVIII on February 06, 2024 in Las Vegas, Nevada. Super Bowl 58 kicks off at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. Even as linear ad revenue slips, companies know there's no opportunity guaranteed to reach more people than the Super Bowl. — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC's Super Bowl coverage.

Persons: Bob Iger, Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson, Addison Rae, Usher, — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson, Jordan Novet Organizations: NFL, Super, AFC, Kansas City Chiefs, NFC, San Francisco 49ers, Disney, CBS Locations: Las Vegas , Nevada, Las Vegas, U.S

☆ Biden calls on snack companies to stop shrinkflation ahead of Super Bowl
▼ + stars: | 2024-02-11 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +2 min

New York CNN —Joe Biden doesn’t want corporate greed to eat into your Super Bowl snack spread. “The American public is tired of being played for suckers,” said Biden in the video. He called on companies “to put a stop to this,” but did not mention any actionable steps his administration would be taking. Biden also didn’t address the companies by name, although the video panned over snacks like Doritos, Wheat Thins and Gatorade, which were mentioned in Casey’s report. Another 13% who feel the economy is still in decline cite Biden or Democratic policies.

Persons: New York CNN — Joe Biden doesn’t, ”, Shrinkflation, Democratic Sen, Bob Casey of Pennsylvania, Biden, Wheat, SSRS, CNN’s Ariel Edwards, Levy Organizations: New, New York CNN, Twitter, Democratic, Gatorade, CNN, Democrats Locations: New York

☆ Thanks to Taylor Swift, ads aimed at women are taking the Super Bowl by storm
▼ + stars: | 2024-02-06 | by ( Jordan Valinsky | Alexandra Peers | ) edition.cnn.com time to read: +3 min

New York CNN —Women watch the Super Bowl, too, right? In a bigger shift, several longtime Super Bowl advertisers, like M&M’S, have spots featuring women who, for a change, aren’t just sipping soda in tight pants. So Cardi B plugs Duck Plump lip gloss for L’Oreal NYX Professional Makeup, the first time the brand has advertised on the Super Bowl. cosmetics, also a first-time Super Bowl advertiser, reunites (some of) the cast of “Suits” in its spot as the lawyers haul various celebrities into court. As for at least one of the potential stars of the show, despite performing in Japan the previous day, Swift will likely attend the Super Bowl.

Persons: Taylor Swift, Travis Kelce, “ Taylor, Paul Hardart, New York University’s, “ Swift, Kelce, ”, it’s, Bud Light, Scarlett Johansson, Jennifer Aniston, David Schwimmer, Kate McKinnon, “, Jenna Ortega, Swift Organizations: New, New York CNN, Super Bowl, Kansas City, New York, New York University’s Stern School of Business, CNN, San Francisco 49ers, Kansas City Chiefs, Super, CBS, Anheuser, Budweiser, “ Mayo, Embassy of Locations: New York, Kansas, Las Vegas, Hellman's, Japan, Embassy, Embassy of Japan

LOS ANGELES (AP) — Kris Jenner has a new term: “Twist on it.”The driven matriarch of the Kardashian-Jenner family will bring the phrase to the Super Bowl forefront during her commercial. “I come from a generation where it was all about the commercials for some of us," said Jenner, who will appear in her first Super Bowl ad. In the flashback, she’s seen twisting the cookie before making the decision of taking her family into the reality television realm. In her family, Jenner said her daughter, Khloé Kardashian, came up with the concept of stacking each member’s favorite cookies in a jar in their kitchen. It's such an honor.”___More on the Super Bowl: https://apnews.com/hub/super-bowl

Persons: — Kris Jenner, Kardashian, Jenner, “, I’m, it’s, ” Jenner, she'll, ”, Khloé Kardashian, We've Organizations: ANGELES, Super, Kansas City Chiefs, San Francisco 49ers, Hulu Locations: Las Vegas

☆ In the Ozempic Age, Has ‘Craveable’ Lost Its Selling Power?
▼ + stars: | 2024-01-16 | by ( Kim Severson | ) www.nytimes.com time to read: 1 min

In the decades that followed, Oreos and freezer waffles (“L’eggo my Eggo!”) were portrayed as so irresistible that people fought over them. A popular stoner movie, “Harold and Kumar Go to White Castle,” chronicled two friends’ obsessions with fast-food sliders. Craveability became such a selling point that Kellogg’s went all in and named a chocolate-filled cereal Krave. High-end chefs weren’t immune. Christina Tosi, known for the hyper-sweet desserts at her Milk Bar shops, named one of them Crack Pie.

Persons: Bert Lahr, Lay’s, “ Harold, Kumar Go, ”, Craveability, Kellogg’s, Christina Tosi Organizations: Milk Locations: White

☆ Homesick Americans living in the UK should head to Costco for snacks
▼ + stars: | 2023-11-11 | by ( Grace Dean | ) www.businessinsider.com time to read: +5 min

Costco sells some American brands and products that aren't commonly available in the UK. Candy brands I saw at Costco included Red Vines licorice, Mike and Ike candy, and Welch's Fruit Snacks. A five-pack of Kraft Macaroni & Cheese Dinner costs £11.19 (around $2.75 per box) on the UK website, whereas on its US website, Costco charges $18.99 for 18 boxes of around the same weight – or just over $1 per box. AdvertisementAdvertisementBrits can still get their tea fixThere were, however, plenty of British products on sale, showing how it had adapted its assortment to UK shoppers. Grace Dean/Insider; Will Martin/InsiderLike many supermarkets in the UK, Costco was keen to point out the local origins of some of its own-brand Kirkland Signature produce as consumers pay more attention to food miles and supporting domestic agriculture.

Persons: —, Jerry's, Kraft, Will Martin, Candy, Red Vines, Mike, Ike, I'd, Grace Dean, Tetley, Heinz, Heinz Beanz, Jacks Organizations: Costco, Kraft, &, Service, Kraft Mac, Tesco, Asda, YouTube, Red, pretzels, San Francisco Pretzel Company, Daily, San Francisco Bay Coffee, Kraft Macaroni, Yorkshire Tea, Kirkland, Aberdeen Angus Locations: London, Puerto Rico, Canada, American, San Francisco Bay, South Croydon, Japan

☆ What orange juice futures tell us about the state of our world
▼ + stars: | 2023-11-08 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +9 min

Cocoa and orange juice futures have hit multi-decade highs as climate change and harsh weather takes their toll on crops in warmer climates. Here’s the latest in the commodities market:Orange juiceOrange juice futures have soared to their highest levels since the commodity began trading in 1966. The January contract for frozen concentrated orange juice is currently sitting around $3.95, up nearly 94% so far this year. The rally has led to a rise in speculative betting, leading some analysts to call orange juice futures the new GameStop. But “the eventual crash in the price of orange juice will be one for the record books,” he quipped.

Persons: Nicole, it’s, they’re, ”, Dave Reiter, It’s, Brent, David Morrison, stoking, That’s, WeWork, Nathaniel Meyersohn, Ermengarde Jabir, Alicia Wallace, “, Ted Rossman Organizations: CNN Business, Bell, New York CNN, OJ, Sunshine State, Futures, GameStop, Reiter Capital Investments, Cocoa, West Texas Intermediate, “ Traders, Trade Nation . Energy, Wheat, Organisation for Economic Co, Federal Reserve Bank of New, New York Fed Locations: New York, Ukraine, Orange, US, Brazil, Mexico, Florida, Ghana, Ivory Coast, Ivory, Chicago, Southeast Asia, Europe, China, Russia, America, United States

☆ Cramer: This market has put investors in a box. This is how we break out of it
▼ + stars: | 2023-10-29 | by ( Jim Cramer | ) www.cnbc.com time to read: +12 min

How can you not keep the federal funds rate higher for longer when you get a U.S. GDP number that surpasses the real GDP of China. He sees the three Oreos taken out of the bag and the higher price nonetheless. The average person hurt by higher rates is collateral damage to the greater anti-inflation mission. All the market has to do is reach a price level that is too darned compelling. And who says we won't see higher rates until the horizon is at last upon us?

Persons: aren't, Estee Lauder, Jerome Powell, Powell, it's, He's, calvary, Jim Cramer's, Jim Cramer, Jim, Squawk, Virginia Sherwood Organizations: Treasury, Signature Bank, Silicon Valley Bank, First, Bank, Federal Reserve, Disney, Fed, Costco, Homes, Jim Cramer's Charitable, CNBC Locations: U.S, China, Russia, Saudi Arabia

☆ Costco-style free samples are popping up at Walmart and other stores as brands try to get you to buy their stuff
▼ + stars: | 2023-10-16 | by ( Alex Bitter | ) www.businessinsider.com time to read: +2 min

More retailers and brands are offering free samples as an alternative to advertising. AdvertisementAdvertisementExpect to see free samples like what you get at Costco at more stores soon. Among retailers, Walmart is rolling out free samples to 1,000 locations, and supermarket operator Wakefern is adding vending machines for free samples to 95 locations. They're now common enough again that one TikToker made a meal out of Costco samples. AdvertisementAdvertisementMondelez, meanwhile, has been trialing Oreos with orange-colored creme at Walmart stores, according to the article.

Persons: —, That's, Sean Riley, Riley Organizations: Companies, Walmart, Costco, Service, Bloomberg, Brands, Oreo, Sam's

☆ Big Food vs. Big Pharma: Companies bet on snacking just as weight loss drugs boom
▼ + stars: | 2023-10-01 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

But food companies' major bets on snacking come as investors fear the looming danger of Big Pharma's blockbuster obesity and diabetes drugs Wegovy and Ozempic. Younger generations snack more often than older consumers, said Kelsey Olsen, food and drink analyst for market research firm Mintel. Millennials and Gen-Z consumers tend to eat smaller meals that are closer together, creating more occasions to grab a snack. At the same time, Novo Nordisk's Ozempic and Wegovy have taken off, fueled by prescriptions to help patients lose weight. Some patients even report developing aversions to foods with higher sugar and fat content — a category that includes many big snack brands.

Persons: Smucker, Big, Wegovy, snacking, Kelsey Olsen, Millennials, Morgan Stanley, Morgan Stanley's, General Mills Organizations: Hostess Brands, HSBC, Accenture, Novo Nordisk's Ozempic, Hershey, Mondelez, PepsiCo, General Locations: Seattle , Washington , U.S, U.S

☆ Dunkin’s newest pumpkin drink contains actual donuts
▼ + stars: | 2023-09-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Dunkin’ is elevating the pumpkin drink wars with, what else, donuts. The drink, called “Ice Spice Munchkins Drink,” is a collaboration with rapper Ice Spice and perhaps Dunkin’s biggest fan, actor Ben Affleck. Dunkin rolled out its fall-themed menu in mid-August, a few weeks before Starbucks added its pumpkin spice latte to menus. On Tuesday, Wendy’s began selling for a limited time a pumpkin spice-flavored Frosty, a new flavor to its menu, and a pumpkin spice-flavored cold brew coffee drink, which uses the same syrup from the pumpkin spice Frosty. Dozens of other food products, from pumpkin spice Oreos to beer, hot chocolate mix and even protein powder have crammed into the market.

Persons: New York CNN — Dunkin, Ben Affleck, ” It’s, Affleck, Dunkin, Wendy’s, Dunkin ’ Organizations: New, New York CNN, Starbucks Locations: New York

☆ Wendy’s is selling a pumpkin spice-flavored Frosty
▼ + stars: | 2023-09-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Wendy’s is entering the pumpkin spice wars. For the first time, Wendy’s is adding a pumpkin spice-flavored Frosty to its menus for a limited time beginning September 12. Adding pumpkin spice-flavored drinks seems like a no-brainer for Wendy’s since the flavor keeps growing in popularity, partly because of Starbucks. The chain doesn’t mix up its Frosty flavors as nearly as often as McDonald’s does with its McFlurry lineup. Also for a limited time this year, Wendy’s is adding a pumpkin spice-flavored cold brew coffee drink, which uses the “same delicious syrup from the pumpkin spice Frosty,” it said.

Persons: New York CNN — Wendy’s, Wendy’s, Carl Loredo, it’s, ” Organizations: New, New York CNN, Starbucks, CNN Locations: New York, Wendy’s

☆ American price elasticity stretched to the limit
▼ + stars: | 2023-08-10 | by ( Ben Winck | ) www.reuters.com time to read: +3 min

WASHINGTON, Aug 10 (Reuters Breakingviews) - The United States may be over the hump on inflation, but consumers aren’t acting like it. Lingering restraint will stretch the power of price elasticity to its limits. Similarly, PepsiCo’s (PEP.O) 14% increase in North American prices of Mountain Dew, Tropicana orange juice and other beverages cost it 4% in quarterly sales. Strong appetites for Oreos and Wheat Thins lifted Mondelez International’s (MDLZ.O) sales 2% in the United States, Canada and Mexico, even as prices climbed 10%. They have climbed 3.5% from a year earlier, surpassing the 3.2% annual increase in the Consumer Price Index.

Persons: Mondelez, Darden, Ricardo Cardenas, Laxman Narasimhan, Marriott, Jeffrey Goldfarb, Aditya Sriwatsav Organizations: Reuters, of Michigan, U.S . Bureau of Labor Statistics, Capital, Procter & Gamble, Delta Air Lines, United Airlines, Reuters Graphics Reuters, U.S, of Labor Statistics, Thomson Locations: States, Dew, United States, Canada, Mexico, American

☆ The unofficial timeline of how Burger King's 'have it your way' offer ended up with a guy ordering a $290, 100-patty burger in Bangkok
▼ + stars: | 2023-07-21 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +3 min

Burger King Thailand has released a 100-patty burger that costs nearly $300. Which is how, 69 years after Burger King was founded, we find ourselves staring a monstrous, 100-patty burger straight in the face. July 2023: Burger King Thailand unleashes the "Real Cheese Burger" upon the world, featuring twenty slices of cheese and nothing else between two buns. July 2023: A week after the debut of the real cheese burger, the Thai chain one-ups itself by releasing the Real Meat Burger, a vegetarian's nightmare consisting solely of patties. And while Burger King might have the spotlight right now, the competition is stiffer than ever.

Persons: Burger, McDonald's, Burger King, Marielle Descalsota, hadn't Organizations: Burger King, Service, McDonald's, Burger Locations: Burger, Burger King Thailand, Wall, Silicon, Burger King Brazil, Thai, Bangkok

☆ New Zealand’s Real Fruit Ice Cream Gets an American Makeover
▼ + stars: | 2023-07-20 | by ( Priya Krishna | More About Priya Krishna | ) www.nytimes.com time to read: +1 min

In New Zealand, one of summer’s great pleasures is known as real fruit ice cream: a scoop of vanilla blended with fruit in a machine that produces an airy, barely sweet twirl with a buttery texture. In the United States, it’s just beginning to catch on in cities like Boston, Portland, Ore., and Austin, Texas. But along the way, the no-frills treat has undergone a full-bore makeover. At most American shops that sell it, real fruit ice cream can be mixed with graham crackers and Oreos; drizzled with hot fudge, caramel or chamoy; and enjoyed atop a chocolate- and sprinkle-dipped cone. (“It’s almost healthy” is the unofficial slogan at Nico’s Real Fruit Ice Cream in Portland, Ore.)

Persons: it’s, graham Locations: New Zealand, United States, Boston, Portland, Austin , Texas, Portland , Ore

☆ Heineken, Sbarro Pizza, TGI Fridays, and WeWork said they would leave Russia in response to its brutal war against Ukraine. Investigators say it's still business as usual.
▼ + stars: | 2023-07-11 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +5 min

Heineken, Sbarro Pizza, TGI Fridays, WeWork, and other companies are still doing business in Russia, investigators found. Investigators downgraded a list of companies, including WeWork, Shell, Heineken, tobacco giant Philip Morris, Mondelez — the maker of Oreos —, Carl's Jr., TGI Fridays, and Sbarro Pizza. Huntsman Corporation, a chemical giant founded by the father of Ambassador Jon Huntsman, said it has working hard to leave the Russian market. The entire list of companies that have left the Russian market can be seen here. A condensed list of the companies that have been downgraded after promising to leave Russia can be read here.

Persons: Jeffrey Sonnenfeld, expeditiously, Philip Morris, Mondelez, Oreos, Carl's Jr, Carl's, Shell, Jon Huntsman, Gary Chapman, Sonnenfeld, Vladimir Putin Organizations: Yale, Heineken, Service, CNN, Investigators, Shell, Huntsman Corporation, Huntsman Locations: Russia, Wall, Silicon, Ukraine, Shell, Heineken, Russian, South Africa

☆ As a Mexican Fighter Rises, U.F.C. Hopes Others Will Follow
▼ + stars: | 2023-07-07 | by ( Emmanuel Morgan | More About Emmanuel Morgan | ) www.nytimes.com time to read: +1 min

290, Moreno will defend his belt against Alexandre Pantoja, a Brazilian fighter who has beaten Moreno twice previously. The top bout of that card will have Rodríguez fighting against Alexander Volkanovski, one of the top pound-for-pound fighters in the sport. In 2011, when Moreno was 17, he needed his parents’ signature to compete in his first professional fight, he said. president, had long viewed Mexico, with its rich history of cultivating championship-level boxers, as an area for growth in mixed martial arts. Moreno qualified for the tournament in 2016 but lost his first fight — he was submitted by Pantoja — which seemed to halt his U.F.C.

Persons: Moreno, Alexandre Pantoja, Alexander Volkanovski, Dana White, —, Pantoja — Locations: Brazilian, Tijuana , Mexico, San Diego, Los Angeles, Mexico

☆ 'Stoneos' cannabis cookies look too much like Oreos, says US FTC
▼ + stars: | 2023-07-05 | by ( ) www.reuters.com time to read: +2 min

All are marked as containing THC - the ingredient in marijuana that produces a high - in a lower corner of the package. "Ten of the reports specifically mention the edible product to be a copycat of popular foods," the letter said. It said it was seeking legislation that would criminalize selling THC edibles using packaging that infringes on that of famous snack brands. The letters from the FTC and FDA were sent to Delta Munchies LLC, Exclusive Hemp Farms, North Carolina Hemp Exchange LLC, Dr. Diane Becker, manager of NC Hemp Exchange LLC, said the company had received the letter and was no longer selling the products in question.

Persons: Jolly, Gummies, Diane Becker, Smoke, Diane Bartz, Bill Berkrot, David Holmes Organizations: U.S . Federal Trade Commission, FTC, Food and Drug Administration, FDA, Delta Munchies, North Carolina Hemp Exchange, Smoke LLC, Nikte's Wholesale, NC Hemp Exchange, Thomson Locations: North

☆ What Is a ‘Beige Flag’?
▼ + stars: | 2023-06-07 | by ( Callie Holtermann | ) www.nytimes.com time to read: +1 min

To sort through the chaos of modern dating, some taxonomically minded singles apply a color-coded system to potential partners. So what is a beige flag? According to the TikTok users who have latched on to the term in the past month, a beige flag is an odd trait in a romantic prospect that is not quite a deal breaker, but not exactly a plus, either. Dunking Oreos in water instead of milk is a beige flag. As one user put it, a beige flag makes a potential partner or a partner pause and say “Huh?” for a few seconds before carrying on with the relationship.

Persons: Dunking

☆ Consumer goods stocks are set to keep running, and it's not too late to buy, Jim Cramer says
▼ + stars: | 2023-04-28 | by ( Natasha Piñon | ) www.cnbc.com time to read: +1 min

Food and consumer goods stocks are poised to keep running, Jim Cramer said Friday, at least if no external news drags down the entire market. The resilience of snack and packaged-goods stocks will hold particularly true as debt-ceiling talks flounder, he added. Colgate-Palmolive also rallied following an earnings report that topped revenue expectations. Cramer also saw the same promise in General Mills , which hit a new 52-week high Friday, and Procter & Gamble , which beat earnings and revenue expectations last week. "Even as these consumer-packaged good stocks have run a great deal, I don't think it's too late," Cramer said.

☆ Higher Food Prices Bring Bigger Profits, but Consumers Start to Resist
▼ + stars: | 2023-04-28 | by ( Lora Kelley | ) www.nytimes.com time to read: 1 min

Brenetta Smith used to buy brand-name foods like Oreos and Doritos without thinking twice. But when she noticed that food prices at her local supermarket, Aldi, were soaring, she realized she had to do something different: “I have to change the way I shop,” she said. So Ms. Smith, 40, a stay-at-home parent in Memphis, started stocking up on dry goods like rice and flour, freezing meat that she bought on sale and avoiding packaged foods, which meant no more Oreos and Doritos. “Even when the world returns to normal, you can still maximize your paycheck and your income,” Ms. Smith said. She started posting budget tips on TikTok in December, and she quickly amassed a following.

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