John Williams, left, and his dad Terry, right, both of Salem, carry a large Christmas Tree out of the field together at Tucker Tree Farm in Salem, Oregon, November 29, 2020.
"The Christmas spirit is a big force this time of year, and people know that the more they put into it, the more they get out of it."
Christmas trees are helping paint a bit more optimistic narrative.
"People are staying at home and getting a really big tree," Evercore analyst Ed Hyman said in a note.
Indeed, each year Americans will buy between 25 million and 30 million real Christmas trees along with another 10 million to 20 million artificial ones, according to Statista.
John Williams, Terry, Alisha Jucevic, Doug Hundley, There's, Ed Hyman
Reuters, Tree Association, Evercore ISI
Salem, Tucker Tree, Salem , Oregon