DIRS.INFO The most relevant business & tech news

☆ College donors are tired of the pressure to pay more and more money to attract top athletes. It could lead to big changes.
▼ + stars: | 2024-06-20 | by ( Tiara White | ) www.businessinsider.com time to read: +7 min

The landscape is being supported in large part by fans and donors, who can contribute money through organizations known as "collectives" that facilitate NIL activities. NIL collectives typically raise money from fans and other donors to compensate student-athletes in exchange for meet-and-greets, guest appearances, and autographs. AdvertisementMore changes are coming to disrupt the NIL landscape in college sportsStartups are also trying to disrupt the donor model in college sports. Donors can also see that their money will go straight to the athlete when that athlete chooses the donor's selected school. AdvertisementBut ultimately, bigger changes may be coming to relieve some of the onus on fans and donors.

Persons: —, NBA Hall of Famer Charles Barkley, Barkley, Dan Dakich, I've, Janet Moreira, Moreira, Opendorse, Brady Keller, Opendorse's, Keller, Kyle Bjornstad, We've, Bjornstad, doesn't, Tina Provost, hadn't, " Moreira Organizations: Service, NBA Hall of Famer, Business, Auburn University, Caldera Law, Collective, NCAA Locations: Oregon

☆ Freshman athlete earnings are surging as donor 'collectives' dominate. Here are 3 key takeaways from a report on NIL's second year.
▼ + stars: | 2023-07-11 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider. NIL deals and earnings by grade level. The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%. The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.

Persons: Braly Keller, Keller, Opendorse, Brandon Inniss, Dre, Bronny James, Jared McCain, he's, That's, Brand, it's Organizations: Schools, NCAA, Ohio State, The Foundation, Dodge, Nike, University of Southern, Duke University, Eagle, Baseball

☆ Freshman athletes saw a big jump in earnings in the second year of NIL, as boosters flooded college sports with cash through 'collectives'
▼ + stars: | 2023-07-07 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

Freshman athletes are earning twice as much per NIL deal than other college athletes, according to Opendorse. Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider. The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%. The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.

☆ A new NIL report based on over 100,000 deals breaks down the highest-paying sports for college athletes and the industries spending the most
▼ + stars: | 2023-05-05 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. The average brand deal paid to athletes in the sport was $3,837, followed by $2,472 for football players and $1,693 for men's swimming and diving athletes. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ 4 key takeaways on student-athlete NIL marketing from a new report that includes the industry's biggest earners and spenders
▼ + stars: | 2023-05-02 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Here are the biggest NIL earners and spenders, and other key takeaways from a new Opendorse report. Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ In the college sports pay era, female athletes are emerging as big winners
▼ + stars: | 2022-10-15 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +9 min

At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and amateur athletes are emerging as winners in the early days of the NIL era. "I think most people knew that women athletes in particular were going to see great opportunities," Rishe said. "That's why it's exciting to see, but not surprising to see a lot of female college athletes solidify various and sometimes lucrative NIL deals." Women's social media presence influences dealsClark ranks as the tenth most profitable college women's basketball player and Jones comes in twelfth, according to On3's "College Women's Basketball NIL Rankings." Female athletes already are doing their part in spreading the message about the future of women in sports and as public figures.

Search resuls for: "Opendorse's"

6 mentions found