CNN —Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. Apple is expected to team up with ChatGPT creator OpenAI Jaap Arriens/NurPhoto/Getty Images/FileA strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. But now the company is believed to have inked a deal with the ChatGPT creator, a partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

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Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, Siri, Suzanne Plunkett, –, ” Thomas Husson, Forrester, Reece Hayden, OpenAI Jaap Arriens, Apple, ” Hayden, Hayden Organizations: CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: China, Washington