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☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
▼ + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com time to read: +5 min

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.

Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC

☆ Lancia to reveal new Ypsilon small car in February in European comeback plan
▼ + stars: | 2023-11-27 | by ( ) www.reuters.com time to read: +1 min

An employee dusts of a Lancia Ypsilon 30th anniversary edition during the first press day ahead of the 85th International Motor Show in Geneva March 3, 2015. The new Ypsilon will initially be presented as a fully-electric, limited edition version of 1,906 units, Lancia said in a newsletter. The car will go on sale in Italy before summer next year and will also be available in a mild-hybrid version. The new Ypsilon will be built in Zaragoza, Spain, on the same platform as several other Stellantis models, including the Jeep Avenger, Fiat 600, Peugeot's 208 and 2008 and Opel's Mokka and Corsa. Reporting by Giulio Piovaccari; Editing by Kirsten DonovanOur Standards: The Thomson Reuters Trust Principles.

Persons: Arnd, Lancia, Opel's, Giulio Piovaccari, Kirsten Donovan Organizations: Lancia, REUTERS, Jeep, Fiat, Thomson Locations: Geneva, Italy, Stellantis, Zaragoza, Spain

☆ Carmaker Stellantis upbeat about future of German brand Opel - magazine
▼ + stars: | 2023-02-19 | by ( ) www.reuters.com time to read: +1 min

[1/2] The logo of Stellantis is seen on a company's building in Velizy-Villacoublay near Paris, France, February 1, 2022. REUTERS/Gonzalo FuentesBERLIN, Feb 19 (Reuters) - Franco-Italian carmaker Stellantis is upbeat about the outlook of its German subsidiary Opel which it believes will be able to keep operating as a separate brand, the company's Europe chief Uwe Hochgeschurtz told magazine Automobilwoche. "I'm happy with the brand and with its array of products," Hochgeschurtz was quoted as saying in the interview published on Sunday. Hochgeschurtz blamed Opel's loss of market share largely due to inadequate transport capacity to deliver the cars to sellers. "Given the lack of truck drivers, there is only limited transport capacity.

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