"Afterpay can help transform Cash App into a super app," Molnar said.
Block estimates only around 6% of current Cash App users are also Afterpay users, meaning over 75 million Cash App users are potential new Afterpay customers.
Other significant developments include the addition of an Afterpay shopping and browsing feature to Cash App and the integration of Afterpay account management capabilities into Cash App.
The Cash App and Afterpay integrations will extend to e-commerce checkout, where Afterpay sellers will now be able to accept Cash App Pay as a form of payment.
A slide from Block's 2022 investor day presentation lays out a plan for integrating Cash App, Afterpay, and Square.
Persons:
Cash, Brian Grassadonia, Cash App's, Afterpay cofounders, Nick Molnar, Anthony Eisen, Alyssa Henry, Jack Dorsey, Molnar, Afterpay, Block's, Grassadonia, there's, Eisen, Block, PYMNTS, Omar Ismail, Goldman Sachs, David Stark
Organizations:
Block, Business, Cash, Dick's Sporting Goods, PayPal, Klarna, Walmart