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☆ Apple AI: Today’s the day for Apple to reveal its next big thing
▼ + stars: | 2024-06-10 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

Here’s a closer look at what to expect at Apple’s big event:AI, AI and more AIApple is expected to call its AI initiative “Apple Intelligence” and make it opt-in only. A strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. That partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, –, Siri, ” Thomas Husson, Forrester, Reece Hayden, Apple, ” Hayden, Hayden Organizations: California CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, CNN, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: Cupertino, California, China, Washington

☆ Apple prepares for its 2024 WWDC event
▼ + stars: | 2024-06-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

CNN —Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. Apple is expected to team up with ChatGPT creator OpenAI Jaap Arriens/NurPhoto/Getty Images/FileA strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. But now the company is believed to have inked a deal with the ChatGPT creator, a partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, Siri, Suzanne Plunkett, –, ” Thomas Husson, Forrester, Reece Hayden, OpenAI Jaap Arriens, Apple, ” Hayden, Hayden Organizations: CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: China, Washington

☆ How AI could supercharge the Vision Pro
▼ + stars: | 2024-06-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +9 min

It could also boost sales of the pricey Vision Pro, which has reportedly and unexpectedly received a production cut. During its most recent earnings call, CEO Tim Cook said more than half of the Fortune 100 companies have already bought an Apple Vision Pro. But while it’s unclear when generative AI will come to the Vision Pro, Nygugen said: “It’s only a matter of time.”That’s because the Vision Pro is merely just another interface – much like a tablet, laptop, or watch, that touches Apple’s ecosystem. The Vision Pro, the tech giant's $3,499 headset, is its first major release since the Apple Watch nine years ago. “Vision Pro just came out a few months ago and it needs to get its feet under it before it really starts to take off,” Llamas said.

Persons: it’s, Tim Cook, It’s, Siri, “, Tuong, ”, Nygugen, ” Nygugen, Angela Weiss, Ming Chi, Kuo, Jeremy Bailenson, Bailenson, Ramon Llamas, Apple, ChatGPT – Organizations: CNN, Developers, Google, Samsung, Vision, Fortune, Apple Vision, Gartner, Apple, Apple Watch, Getty, Vision Pro, Stanford, VR, IDC, Microsoft, “ Locations: Cupertino , California, New York City

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