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☆ Plant-based meat startup Heura just raised $20 million as it aims to become Europe's industry leader. Here's the 35-slide pitch deck it used to raise the funds.
▼ + stars: | 2022-10-25 | by ( Tasmin Lockwood | ) www.businessinsider.com time to read: +3 min

Spanish alternative protein startup Heura just raised $20 million through a crowdfunding campaign. We got an exclusive look at the 35-slide pitch deck it used to raise the funds. Alternative protein startup Heura just raised 20 million euros (around $20 million) as sales of its alternative meats more than doubled in the first half of the year. The pair set about creating healthy meat alternatives that look, feel, and taste like animal-based meat while just using plant-based ingredients. Heura remains committed to growing the plant-based food sector across Europe, as it has done in Spain, Añaños told Insider.

☆ How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
▼ + stars: | 2020-10-07 | by ( Rachel Premack | ) www.businessinsider.com time to read: +21 min

But some consumer advocates and doctors worry that those supplements don't have as many benefits as people think. "Our gummy vitamins have been on fire," CEO Matt Farrell told investors in a July earnings call. He said that Hero Nutritionals, founded in 1995, created the first gummy vitamin for the American market. A Perrigo representative said it no longer manufactured gummy vitamins, and it did not respond to further inquiries.) But the doctor had something to admit: He takes a gummy vitamin every day.

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