Roblox introduced Immersive Ads earlier this year with two initial formats. Image Ads are non-clickable static images that appear within a Roblox experience, while Portal Ads are images with a door that teleport users to other Roblox experiences and games. Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency. Roblox has said it plans to open up the Immersive Ads self-service ad platform to more advertisers later this year. Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform.

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