Read previewWhen Nikki Jenkins joined jewelry brand Pandora in the summer of 2021, she was bursting with new ideas on how the company could better partner with creators of color, who are often paid less than their white counterparts for brand deals.
"The stories that they want to tell that year are based on the jewelry they're interested in, so we build custom contracts based on that person."
For example, a few years ago, Jenkins reached out to Black talent agency Kensington Grey so that Pandora could collaborate with Black creators to promote its products and events.
"A lot of Black creators understand how to show up in a way that really resonates with other Black people," she said.
Based on the success of the campaign, Jenkins said the team decided to cement year-long contracts with many of Kensington Grey's creators.
Persons:
—, Nikki Jenkins, Jenkins, Pandora, Jalisa Vaughn, Kensington Grey, Kensington
Organizations:
Service, Business, BIPOC, Pandora, Kensington Grey's
Locations:
Kensington