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In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email'Nike hasn't innovated' and faces challenges to regain growth, says Stacey's WidlitzStacey Widlitz, SW Retail Advisors founder, joins CNBC's 'The Exchange' to discuss Nike's revenue miss, challenges the company is facing, and more.
Persons: Nike hasn't, Stacey's Widlitz Stacey Widlitz Organizations: Nike, Retail Advisors
The conservative blowback came as no surprise to Parker, who told Nike's board of directors to expect some short-term backlash. In late 2014, the BBC sent a film crew to Portland to interview several former Oregon Project employees. "He would be at the side of the track calling out runners' splits but wouldn't call Kara's out," Adam Goucher told me. When people asked why she left the Oregon Project, she said it was a "personal decision." "I don't think it has anything to do with who the CEO is," Goucher told me.
On a call Tuesday with stock analysts, Nike CFO Matt Friend said Nike recently slowed hiring. Friend said the effort started two quarters ago and Nike expects it to continue into the summer. Friend said the hiring slowdown is part of an effort to manage expenses given an uncertain economy. He characterized the hiring slowdown as a way to manage expenses against an uncertain economic backdrop. In February, Nike laid off a handful of employees, including in recruiting, seemingly reflective of reduced demand to hire more workers.
Memphis Grizzlies star Ja Morant is expected to get the next Nike signature shoe. "When his signature shoe starts selling, it has the potential to be what Kyrie's was the first three years." Still, Burns noted Nike basketball is on the upswing, and Morant has a strong reputation. The shoe is nearly sold out on Nike's website, suggesting strong demand for performance basketball shoes and room in the market for a new signature shoe. "Nike basketball has rebounded," Burns said, citing the popularity of the GT Cut.
Nike alums lead numerous brands, including Lululemon, Allbirds, Columbia Sportswear, and The North Face. Tim Sheerin, the senior vice president of global wholesale at Columbia Sportswear, at an investor day event this year. The trend has accelerated in recent years, with competing sportswear companies including Lululemon and Allbirds opening offices in Portland, Oregon. While sportswear companies are a natural fit for former Nike executives, nonathleticwear companies also have hired from Nike's top ranks. Crocs, which named the former Nike vice president Emma Minto the senior vice president of the Americas in 2020, also has been on a hot streak.
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