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☆ Amazon is poised to boost its revenue by billions with the flip of a switch
  + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.
Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV
☆ YouTube is facing a reckoning as rivals offer TV streaming scale for the first time
  + stars: | 2023-11-29 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
One holding company exec said for the first time in years, their clients' YouTube spending hasn't increased this year. Execs also cited suitability of YouTube content as an ongoing factor in their spending allocations. YouTube TV , launched in 2017, provides linear and on-demand programming, and parent Alphabet has called it a bright spot for subscriber growth. YouTube also pitches TV advertisers on YouTube Select, which lets advertisers run ads on the top 5% of its most popular programming. And last year, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers.
Persons: Max, Execs, Adalytics, Dan Salmon, Brian Albert, Albert, Nielsen, it's, we're, execs, Brian Wieser, Wieser Organizations: YouTube, Business, Disney, Paramount, Amazon, Prime, Google, Hollywood, New, Research, US, Netflix, Hulu, Sunday Ticket, Nielsen . Ad, YouTube's Locations: Madison, Wall
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