The new artificial intelligence era represents a huge moment for the tech industry that has not been seen in a decade, according to a top executive at Facebook parent company Meta Platforms.
"This is a seismic moment," Mendelsohn said, in conversation with CNBC's Tania Bryer at the World Economic Forum in Davos, Switzerland.
In her role at Meta, Mendelsohn leads relationships with top marketers and agencies.
She is also a seasoned advertising executive, with past experience including partner and executive chairman at London advertising agency Karmarama, and non-executive director of alcoholic beverages firm Diageo.
Last year also marked a major pivot toward artificial intelligence for Meta — an area where the company plays a key role with its LLaMA large language model.
Persons:
Nicola Mendelsohn, Mendelsohn, CNBC's Tania Bryer, Mark Zuckerberg's
Organizations:
Facebook, Meta, Economic, Diageo
Locations:
Davos, Switzerland, London