Apple unveiled a bunch of new features at its WWDC on Monday. That included "Live Voicemail" which delivers a transcript so users can decide if they want to pick up a call. One example of the tech featured a man preparing to bathe some raccoons he discovered in the basement. While most people were focused on the Vision Pro headset and its enormous pricetag, Apple unveiled a host of updates to its existing products. But it definitely suits the advertised tone of an urgent phone call, and one imaginative copywriter has brought more eyes to this feature that might've otherwise gone under the radar.

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Persons: Apple, –, Craig Federighi, Apple's, Nico Schröder –, Soren Iverson, Nico Organizations: Apple