But it was the repeated use of the word holistic - or "bütüncül" - by the former Goldman Sachs banker and Turkey's first female central bank chief that caught most of the attention.
"We are making the gradual and steady rate hikes more holistic and stronger through quantitative tightening and selective credit tightening," Erkan told the news conference.
"Unless the credit and monetary tightening really kick in, investors would expect the central bank to hike more aggressively," he said.
"She clearly wants to be the face of Turkish monetary policy making," said Neuberger Berman's Nazli.
"We saw a person who seems to be capable of being a central bank governor, compared to previous governors, but cautious."
Persons:
Goldman Sachs, Hafize Gaye Erkan, Erkan, Tayyip Erdogan, Turkey's, Kaan Nazli, Neuberger Berman, policymaker Mehmet Simsek, Tim Ash, Erdogan, Ash, Marek Drimal, Neuberger Berman's Nazli, swerved, Emre Akcakmak, Karin Strohecker, Libby George, Tomasz Janowski
Organizations:
Turkey's, Ministry, BlueBay Asset Management, Societe Generale, East Capital, Thomson
Locations:
Rosario, London