There will be “Lupin” pillows and Netflix-branded boxer shorts.
There will be caps, necklaces, charms and hoodies, all of it for sale at Netflix.shop, a site that goes live on Thursday, when the world’s biggest streaming company plants a flag in the territory of e-commerce.
The shopping site gives Netflix a new way to bring in cash after a quarter in which its explosive growth showed signs of slowing down in the increasingly crowded field of streamed entertainment, one that now includes a formidable rival in Disney+.
Unlike some of its competitors, including Hulu and HBO Max, Netflix, the home of “Bridgerton,” “The Witcher” and “The Crown,” does not have commercials, relying on the monthly fees paid by its more than 200 million subscribers around the world.
That’s where Netflix.shop comes in.
“, ”, Netflix.shop, Josh Simon
Netflix, Disney, Hulu, HBO Max