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Search resuls for: "Neil Nguyen"


4 mentions found


☆ The founder of fallen adtech startup MediaMath is trying to buy back the bankrupt company's assets
  + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
MediaMath Cofounder and CEO Joe Zawadzki is assembling a syndicate to buy back the company. MediaMath cofounder Joe Zawadzki is looking to assemble a syndicate of adtech industry investors to attempt to buy back the company's assets at its upcoming bankruptcy auction, according to people familiar with the matter. Former employees and industry observers have said Zawadzki's MediaMath was also ahead of its time developing tools to demystify how digital ad dollars were being spent. MediaMath's supply chain optimization assets could become the backbone of FxM's "SCF+" supply chain financing product, the adtech industry sources suggested. Zawadzki is also a general partner at the venture capital firm AperiamVentures, which has invested in dozens of adtech startups.
Persons: Joe Zawadzki, MediaMath, Zawadzki, Joe, Zawadzki's, —, Neil Nguyen, MGI, hadn't Organizations: IBM, Bain Capital, Google, Media, Games Locations: MediaMath, Delaware, —, AperiamVentures
☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
  + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +15 min
The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.
Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures
☆ Adtech company MediaMath has hired bankers to explore a possible sale
  + stars: | 2023-04-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
MediaMath has appointed investment bank Houlihan Lokey to explore its strategic options. Amid a period of major upheaval, MediaMath has been pursuing a sale since 2020. Adtech company MediaMath has appointed the investment bank Houlihan Lokey to explore its strategic options, which could include a debt restructuring or a sale, according to two people familiar with the matter. It's the third investment bank MediaMath has appointed in three years, amid a period of major upheaval for the company. While MediaMath held serious talks with four companies between 2020 and 2022, including Amazon and the publicly traded adtech firm Tremor, a sale didn't materialize.
☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
  + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +19 min
At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.
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