REUTERS/Phil NobleAug 14 (Reuters) - Ford Motor (F.N) on Monday named former Apple (AAPL.O) executive Peter Stern as the president of its newly formed Ford Integrated Services unit to help build new high-margin digital and subscription services.
Stern, who previously oversaw Apple TV+, iCloud and Apple News+, will report to Ford CEO Jim Farley.
In his new role, Stern will focus on integrating hardware, software and services across the company's Ford Blue, Model e and Ford Pro units.
Ford now has more than 550,000 paid software and services subscribers, more than 80% of them through the Ford Pro commercial unit.
"The basis for differentiation is shifting from the vehicles alone to the integration of hardware, software and services," Stern said.
Persons:
Phil Noble, Peter Stern, Stern, Jim Farley, Ford, Doug Field, Michael Abbott, Farley, Ford's, We're, Nathan Gomes, Paul Lienert, Krishna Chandra Eluri, Sharon Singleton, Jonathan Oatis
Organizations:
Ford, REUTERS, Monday, Apple, Ford Integrated Services, Ford Pro, General, Thomson
Locations:
Liverpool, Britain, United States, Bengaluru, Detroit