And while Schwarzenberger comes from the world of YouTube, it's not just content creators and influencers who have embraced video.
"Sometimes they don't differentiate between a podcast on an audio platform, and a podcast on a video platform.
Spotify recently started partnering with payment startup Creative Juice to support podcast creators.
Hosting company RSS.com launched a tool in June to generate video from audio podcast tracks to repurpose on social media.
And several AI tools have launched that automatically chop up long-form video content for short-form social platforms.
Persons:
it's, Jordan Schwarzenberger, Schwarzenberger, influencers, Alison Lomax, Louise Kattenhorn, Matt Wells, — chatty, Conal Byrne, Will Ferrell, Nikki Glaser, Ryan Seacrest, Joe Gagliese, Liam Heffernan, RSS.com, Josh Adley, YouTube's, Natalie Amos, Listen's Adley, Keith Jenkins, Jenkins, Kristen Bousquet, Bousquet, Jay Clouse
Organizations:
YouTube, Ireland, BBC, Cumulus Media, Apple, Spotify, iHeart, Viral, Gleam
Locations:
London