Gen Alpha tweens who spoke with Business Insider are unconvinced that fear of aging is behind their new obsession.
Related VideoGen Alpha's spending powerBy all accounts, Gen Alpha is going to be a mighty generation of big spenders.
But Gen Alpha skincare enthusiasts are taking their newfound habit seriously.
The survey of nearly 3,000 respondents included 537 US-based 13- to 17-year-olds who were asked about antiaging, skincare, and beauty.
Where influences lieIt may be that Gen Alpha kids are learning from their parents as children of millennials and Gen Zers.
Persons:
—, Alpha tweens, Gen Alpha, They're, Zers, Gen Alphas —, NIQ, Alpha, Janice Miller, Miller, I've, Jenny Grant Rankin, Piper Virginia Rankin, Piper, Valerie Aparovich, Aparovich, Shayan, Rankin's, antiaging, Thorne, YouGov, Z, Alphas, BI's Eve Upton, Clark, tweakments, Geeta Yadav, Yadav, Dr, Alexandra Forsyth, Forsyth, Maeve
Organizations:
Service, Alpha, Business, Bliss, NYU School of Medicine, Gen Alpha, Mashable
Locations:
skincare, Sephora, millennials