The women's performance business for running brand Brooks grew 88% in Q1, blowing past Nike.
In general, brands focused heavily on running performance for athletes have reaped the benefits of a pandemic-era fitness and running boom.
Brooks was the largest women's performance running shoe brand in the quarter, blowing past competitors like ASICS, New Balance, Adidas, and Nike, the latter of which saw its women's running performance business decline by about 35% in Q1.
When it came to men's performance running brands in Q1, Brooks was second only to Nike.
Inside Brooks' strategy for successEven before the pandemic, Brooks' strategy was always to put the runner — or potential runner — at the center of all operations, Sheridan explained.
Brooks, Matt Powell, NPD's Powell, —, Dan Sheridan, Sheridan, We've
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