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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailInside the NFL's streaming transformationWith the highest-rated programming, the priciest ad time and rights deals worth billions, the NFL is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, YouTube and Peacock are having ripple effects across the media and tech landscape. CNBC's Julia Boorstin speaks with the NFL's Chief Media and Business Officer, Brian Rolapp, the VP and Global Head of Sports for Amazon Prime Video, the President of Peacock and other experts to learn how streaming is changing the business of the NFL.
Persons: Peacock, CNBC's Julia Boorstin, Brian Rolapp Organizations: NFL, Amazon, YouTube, NFL's Chief Media, Business, VP, Sports, Amazon Prime
And with the game streaming the day after Thanksgiving, Amazon could capture some of the holiday viewership, which broke records last year. ESPN's pivotESPN has long ruled sports programming on traditional TV. Yet even as the streaming trend picks up, sports programming is helping keep cable and traditional TV alive, for the moment. Earlier this year, data firm Nielsen reported that traditional TV made up less than half of overall TV usage in July. A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.
Persons: Jacob Kupferman, National Football League's, it's, Brian Rolapp, CNBC's Julia Boorstin, Garth Brooks, Nielsen, Tim Nollen, John Hodulik, Bob Iger, CNBC's Boorstin, Patrick, David J, Griffin Organizations: Miami Dolphins, New York Jets, National Football, Amazon's, NFL, Detroit Lions, Dallas Cowboys, Fox, CBS, NBC, YouTube, Warner Bros, ESPN, UBS, Disney, Fox Sports, FOX Sports, Atlanta Falcons, Carolina Panthers, Mercedes, Benz, Getty Locations: Atlanta , Georgia
The National Football League on Thursday responded to a recent report that pointed out its ads were placed on white nationalist feeds on Elon Musk's social media platform, X. "NFL unequivocally denounces any form of hate speech and has absolutely no association with these individuals or any group that promotes racism," NFL spokesman Brian McCarthy told NBC Sports' Pro Football Talk. The NFL did not indicate if they would pull ads from the platform, or if X would remove the ads from the white nationalist accounts. Media Matters found five white nationalist accounts, with a total of 1 million followers, where NFL ads appeared. Yaccarino struggled to answer key questions regarding company matters, including hate speech and antisemitism, at Vox Media's 2023 Code Conference on Wednesday.
Persons: Brian McCarthy, Musk, X, CCDH, Brian Rolapp, Linda Yaccarino, innovating, Yaccarino, Vox Organizations: National Football League, Elon, NFL, NBC Sports, CNBC, Media, Twitter, Center
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