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☆ A new MrBeast trademark filing hints at what his next big philanthropy project could be
▼ + stars: | 2024-09-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

A new trademark application could show YouTube star MrBeast's next big charity project. The trademark, #TeamWater, was filed on August 29 by his company Beast Holdings, LLC. The application states that the intent is to promote access to clean water. Now, a new trademark application from his company Beast Holdings, LLC, could suggest the focus of a new charity project. The trademark, #TeamWater, was filed on August 29.

Persons: MrBeast's, — Organizations: Beast Holdings, Service, Business

A leaked internal guidebook from MrBeast is being passed around the tech world. Tech workers and investors are digging into the YouTuber's views on hiring, managing, and more. Related storiesA hardcore founder who writes like a real personMrBeast's guidebook is the latest "hardcore" corporate document to go viral in the tech world. "Leaked internal emails and memos are religious texts for the tech world," Alder said. Donaldson's casual, unpretentious writing style was a big factor in helping it spread across the tech world, industry insiders told BI.

Persons: —, He's, Jimmy Donaldson, Donaldson, Brian Chesky, Combinator's Paul Graham, Tom Alder, Alder, Jeff Bezos, ByteDance, Donaldson isn't, it's, John McCarus, Steve Jobs, MrBeast, Rachel Roberts Mattox, Mattox, Marc Cohen, Abhishek Sharma Organizations: Tech, Service, Hacker, Big Tech, YouTube, Unbundled, Google Locations: Silicon Valley

☆ Things are looking up for the economy. So why are consumers still unhappy?
▼ + stars: | 2024-09-25 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, the economy is heading in the right direction, but consumers aren't buying it . Things seem to be going really well for the economy, right? Consumers aren't feeling bullish about the economy these days. Last time around, pesky inflation was keeping things like groceries and housing costs high, even as the rest of the economy showed improvement. China's stimulus plan to boost its ailing economy sent emerging markets indexes to their highest level since April 2022 .

Persons: —, Rebecca Zisser, We've, Insider's Juliana Kaplan, Spencer Platt, Getty, Tyler Le, We'll, Morgan, Mike Wilson, Steven Blitz, China's, aren't, Chelsea Jia Feng, weren't, Natalie Ammari, that's, Ron Sherman, Gen, Mark Zuckerberg, Dan DeFrancesco, Jack Sommers, Jordan Parker Erb, Amanda Yen Organizations: Service, Business, Federal Reserve, Conference Board, Fed, Chelsea, Spotify, Visa, US Justice Department, Prosecutors, Meta Locations: Austin , Texas, New York, London

☆ A leaked MrBeast handbook reveals the YouTube titan's 'secret weapons' for success. Former employees say it wasn't always followed.
▼ + stars: | 2024-09-24 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +7 min

The goal of the document, Donaldson wrote, was to help teach newer staffers the tricks of YouTube that he and his earliest employees mastered through lots of trial and error. Interest in MrBeast's business secrets isn't surprising. "This is not Hollywood and I do not want to be Hollywood," Donaldson wrote. "Every dollar we save allows me to give you guys more stability and hire more people to make your life easier," Donaldson wrote. But, when dealing with people outside MrBeast's company, "never take a No at face value," he wrote.

Persons: —, Jimmy Donaldson, Donaldson, He's, MrBeast, , I've, couldn't, we've, wasn't Organizations: Service, Business, YouTube, Netflix, Hulu, Employees Locations: Silicon Valley, Greenville , North Carolina, Hollywood

☆ MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
▼ + stars: | 2024-09-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.

Persons: —, Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey

☆ MrBeast and Amazon hit with class-action lawsuit alleging sexual harassment and dangerous conditions by contestants on 'Beast Games'
▼ + stars: | 2024-09-18 | by ( Hannah Abraham | ) www.businessinsider.com time to read: +1 min

MrBeast and Amazon are facing a class-action lawsuit from contestants on "Beast Games." It alleges that contestants on the reality show suffered sexual harassment, pay issues, and more. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementYouTube star MrBeast and Amazon are facing a class-action lawsuit from contestants on the reality show "Beast Games."

Persons: — Organizations: Service, Variety, One's, Business

☆ Why MrBeast could face big business problems and become 'BuzzFeed 2.0,' according to a prominent VC
▼ + stars: | 2024-09-12 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

You spot an entrepreneur who built a massive audience on social media by posting attention-grabbing content after studying algorithms and trends. Sounds like YouTube's top creator MrBeast (Jimmy Donaldson), right? It also sounds a bit like BuzzFeed cofounder Jonah Peretti, says Sam Lessin, general partner at the VC firm Slow Ventures. Both built large followings on social media by posting viral, general-interest content, Lessin said. "BuzzFeed was wrong to believe that you could growth hack your way to a valuable audience, and that audience, if it was really big, would be really valuable," Lessin said.

Persons: —, They've, MrBeast, Jimmy Donaldson, Jonah Peretti, Sam Lessin, Lessin, BuzzFeed, it's, It's, He's, Rex Woodbury, they're Organizations: Service, VC, Slow Ventures, Business, YouTube, Facebook

☆ MrBeast needs to overhaul his company culture to bounce back, experts say
▼ + stars: | 2024-08-12 | by ( Mikhaila Friel | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. YouTube's biggest creator — whose real name is Jimmy Donaldson — has been embroiled in a series of controversies in recent weeks. AdvertisementA spokesperson for Donaldson told The Times that the shoot "was unfortunately complicated by the CrowdStrike incident, extreme weather and other unexpected logistical and communications issues." What Donaldson needs is a complete overhaul of his company culture. At the time of writing, MrBeast has 308 million subscribers on YouTube, making him the most popular creator on the site.

Persons: —, Jimmy Donaldson —, it's, Donaldson, Mart, Don Arnold, Getty, YouTube megastar, Evan Nierman, Banyan, Nierman, Lucas Botzen, Botzen, MrBeast, didn't, Katya Varbanova Organizations: Service, New York Times, Business, Times, Associated Press, AP, YouTube, Viral

☆ How Amazon's massive TV deal with YouTube's top star turned sour
▼ + stars: | 2024-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.

Persons: —, Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas

☆ The internet's love affair with YouTube's biggest star is showing cracks
▼ + stars: | 2024-08-06 | by ( Amanda Perelli | Lucia Moses | ) www.businessinsider.com time to read: +6 min

YouTube's biggest creator has been embroiled in a string of recent controversies. Donaldson, 26, has generally avoided the controversies that have felled some of his peers during his 12 years online. AdvertisementBut recently, that's begun to change, with fans and video participants speaking out against the star. "It's going to be a mess," said one Amazon insider, who spoke on the condition of anonymity because they were not authorized to speak publicly about the show. Beyond these new controversies, Donaldson has faced further criticism for an old video clip of him making racist and homophobic comments that has recirculated on social media.

Persons: Jimmy Donaldson, . Donaldson, that's, Donaldson, TikTok, Lauren Anderson, Ava Tyson, Tyson, I've, Ava, Jimmy Organizations: Service, YouTube, Business, New York Times, Beast, Amazon, Amazon Prime, AP News, Amazon MGM Studios, MGM Locations: Toronto

☆ One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.
▼ + stars: | 2024-07-25 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read previewOne of MrBeast's oldest friends quit working with him after allegations were made about her messaging a child. YouTube superstar MrBeast, whose real name is Jimmy Donaldson, has been adept at dodging criticism and controversy in his career. AdvertisementTyson has been accused by several YouTubers of messaging a young fan when he was 13 and Tyson was 20. BI asked Donaldson and Tyson for further comment but did not receive a response. Donaldson posted a statement on the night of July 24, saying he was "disgusted and opposed" to Tyson's behavior and had hired a third-party investigator.

Persons: —, MrBeast, Jimmy Donaldson, Ava Tyson, Tyson, Donaldson, Adrox, Prism42, Ava, I've, Don Arnold, Colleen Ballinger, Miranda, Katya Varbanova, Donaldson hasn't, hasn't, Varbanova Organizations: Service, Business, BI, Getty

☆ MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
▼ + stars: | 2024-07-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

According to an interview with Time magazine in February, MrBeast brings in about $600 million to $700 million a year in revenue. Related storiesBut despite the constant disapproval, MrBeast, aka Jimmy Donaldson, will always come out on top, experts in the creator economy say. Stewart-Harfmann said Donaldson's social circle also influences his perception. Don Arnold/Getty ImagesCorben Sharp, a videographer and influencer content expert, told BI Donaldson's "anything is possible" attitude also wins people over. Madison Breuer, a public relations account executive at Riester Advertising Agency with experience in influencer marketing, told BI Donaldson's videos look like "mini-movies."

Persons: —, Tamara Jawad Shami's, Shami, MrBeast, it's, Critics, He's, Donaldson hasn't, I'm, Jimmy Donaldson, Cristy Stewart, Donaldson, Stewart, Harfmann, Don Arnold, Corben Sharp, Sharp, Madison Breuer, Breuer, Noah Lydiard, Jeff Bezos, Lydiard, YouTuber Organizations: Service, YouTube, Business, Time, OSHA, Occupational Safety, Health Administration, Florida Atlantic University, Getty, Riester Advertising Agency Locations: Sydney

☆ 11 VC firms funding the next phase of the creator economy, from AI-powered tools to e-commerce startups
▼ + stars: | 2024-06-28 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

And things are beginning to look up again for creator startups. It touches the creator economy as startups develop ways to augment and potentially replace humans in accomplishing some creative tasks. He added that Inspired talks closely with brands and creators to hear what products and startups are exciting, which helps guide the firm's investments. Business Insider is highlighting 11 VC firms and their partners who are focused on finding the next wave of promising creator-economy startups. We looked at each firm's investments in the past year to understand how they funded new ideas in the creator industry.

Persons: —, Goldman Sachs, upstarts, Rex Woodbury, Woodbury, that's, Chad Hurley, Chamberlain, Chamberlain Coffee, Capital's Kamran Ali, ShopMy's Organizations: Service, BEN Labs, Business, Daybreak Ventures, YouTube, Blazar, United Talent Agency, BI Locations: Woodbury, VCs

☆ YouTube dominates streaming, forcing media companies to decide whether it's friend or foe
▼ + stars: | 2024-06-26 | by ( Alex Sherman | ) www.cnbc.com time to read: +15 min

But media companies such as Netflix, Disney and Warner Bros. Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat. John Lamparski | Getty ImagesEarlier this year, YouTube Chief Executive Officer Neal Mohan announced that users watch more than 1 billion hours of YouTube content on TV screens each day. Disney has made bespoke YouTube content for its new preschool series "Disney Junior's Ariel," which debuts June 27, to introduce the mermaid character to kids. That's YouTube 2.0."

Persons: Rich Greenfield, it's, Tara Walpert Levy, Nielsen, John Lamparski, Neal Mohan, Michael Nathanson, Kevin Mayer, Disney, Brittany Broski, LightShed's Greenfield, isn't, John Keeble, Mayer, That's, Ariel, Winnie, " Mayer, NBCUniversal, NBCUniversal's, Nathanson, MrBeast, Jimmy Donaldson, Monica Schipper, we've, Broski, David Livingston, incentivizes, Michelle Khare, Gilbert Flores Organizations: Alphabet's YouTube, Hollywood, YouTube, it's, Netflix, Disney, Warner Bros, Getty, Google, Comcast, Media, ExCel, Entertainment, Bloomberg, Amazon, Nickelodeon, HBO, Penske Media Locations: U.S, —, York, Hollywood, London, That's, Los Angeles, Brittany, Anaheim , California, AdSense

☆ MrBeast Doubles Down on Cash Giveaways, Donates $200K for UBI Program
▼ + stars: | 2024-06-25 | by ( Theron Mohamed | ) www.businessinsider.com time to read: +4 min

Read previewMrBeast became the most popular YouTuber on the planet by handing cash to strangers, so it's little wonder he's experimenting with universal basic income, known as UBI. MrBeast also announced a joint fundraiser with GiveDirectly to gather enough cash to give $1,000 to every household in a neighboring village. AdvertisementEarly findings from GiveDirectly's trial suggest that direct cash handouts boost household and business savings and support the financing of bigger projects. MrBeast is known for giving out cash to strangers, making UBI a natural extension of his brand. But the social media star also addressed questions about whether direct cash payments would be spent wisely.

Persons: —, Jimmy Donaldson, MrBeast, GiveDirectly, Jeff Cheatham, Ruth, Auma, Lokure, Willy Wonka Organizations: Service, Business, Beast, Universal Locations: Uganda, Africa, Kenya, Karamoja, Tiyan

☆ MrBeast says his copycats won't succeed, and experts agree
▼ + stars: | 2024-05-31 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMrBeast is the most successful YouTuber of all time, but copying him isn't likely to yield the same results. Some have the same type of thumbnail, same overlay text, and even visit the same places Donaldson does. "His content doesn't succeed because of what you can see on the surface or flash-in-the-pan trends. Copying Donaldson will also not work because he has such vast resources that almost nobody else has access to, so any copycats are likely to be underwhelming.

Persons: —, YouTuber Jon Youshaei, Jimmy Donaldson, Donaldson, Youshaei, Ryan Trahan, Ryan, Gilbert Flores, Xavier English, Supermix, he'd, Katya Varbanova, copycats, aren't, Varbanova, you'll, It's, Kaye Putnam, Putnam Organizations: Service, YouTube, Business, Getty, Xavier

☆ MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
▼ + stars: | 2024-05-13 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas, —

☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
▼ + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."

Persons: —, he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama

☆ MrBeast says he sleeps in an office-bedroom so he can be closer to work — take a look
▼ + stars: | 2024-03-23 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Howie Mandel Does Stuff"Sometimes when my girlfriend's in town, I'll go to a house. Howie Mandel Does Stuff"If you want to make everyone happy, don't be a leader. It's unclear if Donaldson may have taken inspiration from Musk in his decision to sleep at the office.

Persons: MrBeast, —, Jimmy Donaldson, Donaldson, Howie Mandel, wouldn't, He's, Tom Brady, Justin Timberlake, Steve Jobs, it's, Jobs, Nick Saban, Elon Musk, Musk Organizations: Service, Records, Apple Locations: Los Angeles, Alabama, San Francisco

☆ MrBeast's Coming to Prime Video With $5M Prize. Here's What to Expect.
▼ + stars: | 2024-03-19 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

MrBeast is bringing his "Beast Games" YouTube show to Amazon Prime Video. Amazon said the show will have 1,000 contestants competing for a $5 million prize. The company says it's the "biggest single prize" on TV and streaming. AdvertisementYouTube star MrBeast is launching a competition show on Amazon Prime Video in which 1,000 contestants will compete for a $5 million prize. It said the $5 million would be the "biggest single prize in the history of television and streaming."

Persons: —, Jimmy Donaldson, Colin, Samir, Donaldson, X, Donaldson didn't Organizations: Amazon Prime, Service, Amazon, YouTube, Business

☆ A founding partner of VC firm 776 explains why she's still optimistic about creator-economy startups as the hype cycle ends
▼ + stars: | 2024-03-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Read previewFor Katelin Holloway, the people who say creator startups are "dead" are missing the point of the creator economy entirely. "I'm not talking about the epic stars and the MrBeasts of the world," Holloway told Business Insider. This story is available exclusively to Business Insider subscribers. Holloway is a founding partner at Seven Seven Six, the early-stage VC firm started in 2020 by Reddit founder Alexis Ohanian. The end of the hype cycle around creator-economy startups is part of the intrinsic nature of venture capital — VC "loves hype cycles," said Holloway.

Persons: —, Holloway, Alexis Ohanian Organizations: Service, Business, Seven Seven Locations: —

☆ MrBeast is asking for trouble by calling his employees 'friends of friends' instead of giving them job titles, HR experts say
▼ + stars: | 2024-02-19 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewYouTube megastar MrBeast doesn't like traditional job titles. Instead, he prefers to call his employees "friends of friends," or "FOFs." Experts say leaning away from traditional work structures, like disregarding job titles, may give the illusion of an employer providing a better culture, but in reality, these frameworks persist because they are important. "Get job titles defined and what someone's actually in charge of, and everyone will be able to hold each other to account about whether all the wheels are turning neatly." A cautionary taleTravis Lindemoen, the founder and CEO of the recruitment startup Enjoy Mondays, told BI that "friends of friends" set off "alarm bells" for him.

Persons: —, Jason Zavaleta, MrBeast, Jimmy Donaldson, Donaldson, doesn't, Derek Bruce, someone's, Bruce, Travis Lindemoen, YouTubers, David Dobrik's, Dobrik, Jeff Wittek, Wittek, Lindemoen, Troy Guthrie Organizations: Service, Business, YouTube, Time, OSHA, BI Locations: bam

☆ Some X users are convinced Elon Musk rigged the results of a MrBeast ad experiment where he earned $250,000
▼ + stars: | 2024-01-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

He tested how much ad revenue one video generated, and after three days, he said it earned $250,000. AdvertisementSome X users are convinced that Elon Musk rigged the results of MrBeast's ad revenue experiment to inflate his earnings to $250,000. "I'm curious how much ad revenue a video on X would make so I'm reuploading this to test it. Will share ad rev next week ❤️ pic.twitter.com/amSSmddFht — MrBeast (@MrBeast) January 15, 2024Donaldson, though pleased with the result, said it was "a bit of a facade." Musk seemed to respond to the claims he rigged the results in an X post on January 20.

Persons: MrBeast, Elon, —, Elon Musk, Jimmy Donaldson, X's, Donaldson, ❤️, Musk, Evan, Kat Lo, Jack Appleby, Rebecca Mardon, Mardon, Chris Kubbernus, Kubbco, TikTok, Kubbernus Organizations: Service, YouTube, Apple, Walmart, Twitter, Mashable, Cardiff University

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