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The popular Philadelphia chain topped the American Consumer Satisfaction Index's first ever convenience store study, which ranked Americans' favorite spots to refill their gas tanks and their stomachs. The most popular convenience stores, the study found, are the ones that have focused on making food — and making it well — as consumers focus more on the in-store experience when deciding where to fill up. "The companies that are ultimately going to succeed are the ones that offer the most satisfying experience to consumers," he says. "The ones that keep consumers coming in and even going out of their way to visit those locations." Use code EARLYBIRD for an introductory discount of 30% off, now extended through September 30, 2024, for the back-to-school season.
Persons: Wawa's, Forrest Morgeson, Murphy USA, Morgeson Organizations: CNBC, Casey's, Cumberland Locations: Philadelphia, Wawa
New York CNN —The battle between Wawa and Sheetz for convenience store superiority in the United States finally has an official winner — at least on one metric. “Wawa and Sheetz have one of the biggest competitions in the convenience store industry, as both have strong, passionate followings,” Forrest Morgeson, director of research emeritus at ACSI, told CNN. “Convenience stores are no longer just a quick stop for gas and snacks. “By focusing on the in-store dining experience, while maintaining the speedy service that customers have grown accustomed to, convenience stores may have found the perfect recipe for success,” he added. ASCI often releases satisfaction scores for airlines, household electronics and fast-food chains, but this marks the first time that it’s measured convenience stores.
Persons: , Wawa’s, Sheetz, ” Forrest Morgeson, , , ” ASCI, Sheetz’s, ” Morgeson Organizations: New, New York CNN, American, Wawa, ACSI, CNN, Murphy USA, , Michigan State University, Shell Locations: New York, Wawa, United States, Philadelphia, Sheetz, Oklahoma, Texas
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