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The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer. Included in the deal are well known labels like Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The New York City company also owns SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, and Green Flash Brewing Company. Tilray said that the transaction, which was announced in August, will triple its beer sales volume from four million cases to 12 million. A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video.
Persons: Tilray, Tilray Brands, Irwin Simon, Busch, Bud Light, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Bump Williams Organizations: Anheuser, Busch, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Tilray, New, SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Modelo, Nielsen, Bump Williams Consulting Locations: New York City
Canadian cannabis company Tilray is one of the biggest craft beer sellers in the US. On Monday, Anheuser-Busch said it was selling 8 craft beer brands to Tilray. Bud Light parent company Anheuser-Busch said on Monday that it was selling off eight of its craft beer brands to a Canadian cannabis company that's been inching into the craft beer space for quite some time now. It would make Tilray the 5th-largest craft beer company in the US, up from its 9th place ranking today, according to analysts from Jefferies. TD Cowen analysts said that craft beer sales declined 6% in 2021 and 9% last year.
Persons: Busch, Bud Light, Bud, that's, Jefferies, TD Cowen, Rafael Marchante, influencer Dylan Mulvaney Organizations: Anheuser, Service, Bud Light, Brands, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Jefferies, Montauk Brewing Company, SweetWater Brewing Company, Breckenridge, Reuters, US, Busch, Wall, Tilray Locations: Wall, Silicon, Canada, New York, Breckenridge Distillery, Cantanhede, Portugal, Washington
It's hard to make money in cannabis, so the world's largest cannabis companies are pivoting. The Canadian cannabis company Tilray in early November acquired Montauk Brewing Company, a New York craft-beer brewer. In a November 11 note, analysts at the investment bank Jefferies called Canopy's core Canadian cannabis business "a sideshow." Tilray's cannabis business slumps, while beer boomsLike Canopy, Tilray's core cannabis business is also declining while its beverage unit and other businesses are growing. Beyond cutting costs, it was, therefore, only a matter of time before the world's largest cannabis companies, with investors and shareholders breathing down their necks, looked elsewhere to boost their margins.
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