After creating sponsored content, influencers can spend the payment in person at the business.
AdvertisementThere's a hot new card influencers are swiping at restaurants and retailers to redeem products and services.
Advertisement"We are being extremely diligent on only letting in the top creators in cities we are operating in," Van Kuyk said.
Influencers who use the platform include Roz Model (15 million Instagram followers), Montana Tucker (3.2 million Instagram followers), Kat Graham (9.7 million Instagram followers), and Matt Staffanina (3.7 million Instagram followers).
Brands care about a creator's audience, brand safety, and if the creator fits the right aesthetic, Van Kuyk said.
Persons:
influencers, —, Flowrbombr, OTH, Van Kuyk, Ketan Rahangdale, Brands, Influencers, Roz Model, Montana Tucker, Kat Graham, Matt Staffanina, we've, It's
Organizations:
OTH Network, Service, OTH, Brands, Visa, Mastercard
Locations:
Miami, Los Angeles, Beverly Hills, LA, Chicago, Las Vegas, New York