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☆ 13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
▼ + stars: | 2023-09-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Mattel's Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Brands are also getting more systematic about tracking the projects' outcome so they can justify the cost. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. Showtime/PepsiPepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: Barbie, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, It's, Procter, Kimberly Doebereiner, Paolo Mottola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, Showtime, Pepsi PepsiCo, PepsiCo, Pepsi Super, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Elon Musk changed up his much-derided new 'X' Twitter logo by making the lines a teeny bit thicker, then almost immediately changed it back
▼ + stars: | 2023-07-26 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Elon Musk announced Twitter would be rebranding to X on Saturday. Now, there's another one which has thicker lines — but Musk says he doesn't like it. Twitter is rebranding to X, but Elon Musk still can't decide what the logo should be. The company subtly introduced a new version of the X on Tuesday, which is very similar except for thicker lines. The rebrand also irritated former Twitter employees, who deplored the X logo appearing on their LinkedIn profiles.

Persons: Elon Musk, Musk, witter, ong, ike, rofiles., ince, everal Organizations: Twitter, eads Locations: OSH, lon, usk

☆ Twitter's new 'X' logo looks suspiciously like a generic Unicode symbol
▼ + stars: | 2023-07-24 | by ( Sonam Sheth | ) www.businessinsider.com time to read: +2 min

Twitter on Monday rolled out its new logo and brand: 𝕏.𝕏 is also a generic Unicode character known as "mathematical double-struck capital X." The new logo is also nearly identical to the lowercase "x" in the Monotype font "Special Alphabet 4." Twitter has a new logo thanks to a major rebrand that Elon Musk announced over the weekend: 𝕏. But the new branding looks suspiciously like a generic Unicode character known as "mathematical double-struck capital X" that was added to the Unicode in March 2001. The company's newly minted CEO, Linda Yaccarino, tweeted that Twitter — now called "X" — will "transform the global town square."

Persons: sy

☆ Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
▼ + stars: | 2023-07-24 | by ( Sonam Sheth | Sindhu Sundar | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg's Meta already appears to have a trademark for an "X" logo. Musk's new logo for "X" also resembles a Unicode character and a Monotype font. Twitter may have hit a snag while rolling out its new logo — it seems like Meta already holds the rights to it. Meta's "X" logo in its trademark filings looks different from the one Musk has put up on Twitter's website. Meta's "X" looks like two arrows with rounded ends pointing inwards — one white and one blue — while Twitter's "X" is a black and white angular rendition.

Persons: Mark Zuckerberg's Meta, Elon Musk, Zuckerberg's Meta, Matthew Scroggs, Josh Gerben, Meta, Gerben Organizations: Elon, Twitter, University College London, Monotype

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Here's the new default font for Microsoft Outlook and Word: Aptos
▼ + stars: | 2023-07-13 | by ( Jordan Novet | ) www.cnbc.com time to read: +5 min

Microsoft has named the next default font for its productivity applications, such as Word and Outlook, after testing five candidates it introduced in 2021. Aptos will remain available in the font list under the old Bierstadt name for people who are accustomed to it. In 2019, Microsoft asked font designer Steve Matteson to develop a font in the grotesque sans-serif style that includes the classic Helvetica. The company didn't let on that it was considering it as a possible successor for Calibri, Matteson said in an interview with CNBC this week. Some people didn't take the name seriously, and Microsoft decided to come up with a new one for the font, Matteson said.

Persons: Si Daniels, Satya Nadella, Steve Ballmer, Steve Matteson, Calibri, Matteson, didn't, Aptos, He's, hasn't, Lucas de Groot Organizations: Microsoft, CNBC, Monotype, redwoods Locations: Nadella, Colorado, Santa Cruz County , California, California, Bierstadt

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