That means that after the 2029 Super Bowl, the NFL has the right to completely rejigger the media landscape, if it so chooses. NFL games last year were 93 of the top 100 most-watched TV broadcasts. But I also know that some legacy media executives are already thinking about 2029 and brainstorming internally about how they can afford to compete against the tech giants for NFL games. The NBA, in its most recent rights deal, only wanted three media packages to help with consumer confusion and subscription fatigue. Given how popular NFL games are versus everything else on TV, the architecture of the NFL rights is the single biggest decision in the American media industry.

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Persons: NBCUniversal’s Peacock, HBO Max, hadn’t, it’s, It’s, “, ”, MoffettNathanson’s Robert Fishman Organizations: Disney, YouTube, NFL, Paramount, HBO, CNBC, Netflix, Google, Apple, CBS, Fox, NBC, Bengals, Chiefs, Amazon, NBA, Amazon Prime Locations: U.S