You may have seen it if you’re a tennis fan. The ad begins with a young boy of 10 or 11, sitting in a humble apartment watching Venus Williams on a tiny antique television. Of course the young Tiafoes in the ad were the product of a casting call, not the actual young Frances. But the producers did a good job finding someone who looked like the 11-year-old boy I met in 2009, when I spent a couple of months writing about the Junior Tennis Champions Center in College Park, Md., a then-obscure tennis training academy which had shockingly produced three boys in world’s top 20 of junior tennis. But here’s the relevant bit: During my reporting at the tennis center, I spent a day with a boy the coaches seemed to have a strange regard for.

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Persons: Venus Williams, He’s, Hey Frances, ”, —, Frances Tiafoe, Frances, Denis Kudla, Mitchell Frank, Kudla Organizations: United States, Junior Tennis, Center Locations: men’s tennis, College Park, Md, world’s