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Here's why Americans are obsessed with iced coffee
  + stars: | 2024-11-15 | by ( Ryan Baker | ) www.cnbc.com   time to read: +3 min
In 2023, Americans spent about $17.7 billion on out-of-home cold coffee including iced coffee, cold brew and frozen coffee drinks. Giants like Starbucks have played a major role in iced drinks taking share from more traditional hot coffee. 45% of coffee drinkers ages 18 to 24 said they had a cold coffee in the past day according to a survey conducted in July 2024 by the National Coffee Association. Cold coffee drinks are highly customizable, with syrups, toppings and cold foam incorporated into many of the popular offerings at major coffeehouse chains. Watch the video to learn more about why cold coffee has taken off in the United States.
Persons: Matthew Barry, Kelsey Olsen, Olsen, Dunkin, Barry, David Henkes Organizations: Giants, Starbucks, Euromonitor, National Coffee Association, Mintel's, Bros, CNBC Locations: U.S, Mintel's U.S, Technomic, United States
Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Olipop had raised $55.4 million as of Jan. 2, at a reported valuation of $199.8 million, according to Pitchbook data. Consumers are also increasingly interested in "gut health," one of the latest wellness trends. Both Olipop and Poppi have leaned into influencer marketing on TikTok, where gut health became a trending topic last year. But Olipop's Goodwin is confident that consumers are willing to pay more for the drinks he formulates.
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