In 2023, Americans spent about $17.7 billion on out-of-home cold coffee including iced coffee, cold brew and frozen coffee drinks.
Giants like Starbucks have played a major role in iced drinks taking share from more traditional hot coffee.
45% of coffee drinkers ages 18 to 24 said they had a cold coffee in the past day according to a survey conducted in July 2024 by the National Coffee Association.
Cold coffee drinks are highly customizable, with syrups, toppings and cold foam incorporated into many of the popular offerings at major coffeehouse chains.
Watch the video to learn more about why cold coffee has taken off in the United States.
Persons:
Matthew Barry, Kelsey Olsen, Olsen, Dunkin, Barry, David Henkes
Organizations:
Giants, Starbucks, Euromonitor, National Coffee Association, Mintel's, Bros, CNBC
Locations:
U.S, Mintel's U.S, Technomic, United States