Discord is launching Video Quests, its second ad format, as it looks to grow its ads business. Discord aims to balance ad revenue with its subscription service ahead of a potential IPO. Related storiesActivision Blizzard's World of Warcraft, Epic Games' Fortnite, and HoYoverse's Genshin Impact have run Quests on Discord this year. "Discord is a place where you play games with your friends, so game-related ads feel really good," Sellis told Business Insider in an interview. Peter Sellis, Discord's SVP of product, thinks ads could one day be on par with subscriptions for the company.

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Persons: —, Peter Sellis, Sellis, Jason Citron, we'd, KARL VERKADE, Adam Bauer, Ming Gianotti, Monks, Gianotti Organizations: Service, Activision, Netflix, Bloomberg, Meta, Google Locations: Discord's, FaZe