The video had none of the hallmarks of K-pop.
But it included screenshots of chats between two power players in the industry and instantly became the talk of the K-pop world.
It was the live broadcast of a two-hour emotional tell-all delivered last month by Min Hee-Jin, the producer of NewJeans, arguably today’s hottest K-pop act.
She had called a news conference to dispute accusations of corporate malfeasance by her employer, Hybe, the K-pop colossus behind BTS.
And it has cast a cloud over Hybe’s relationship with a rising star, NewJeans, while its biggest act, BTS, is on hiatus.
Persons:
Min Hee, Jin, NewJeans, —