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Adtech startup Sincera, which offers metadata to other adtech firms, raised $4.2 million in funding. The company plans to grow its team and access more compute through its cloud providers. AdvertisementAdvertisementSincera, a startup that uses metadata to help adtech companies improve their offerings, just raised a $4.2 million seed round. Customers to date have included LiveRamp, identity company ID5, and publicly traded adtech company The Trade Desk. Check out the key slides from the pitch deck that helped Sincera raise its $4.2 million seed funding round.
Persons: , Mike O'Sullivan, Ian Meyers, Meyer, O'Sullivan, Mike Rowe, Jobs, cera, Sincera Organizations: NextView Ventures, Service, Discovery, Trade, LiveRamp Ventures Locations: New York
Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.
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