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Search resuls for: "Microsoft’s Blizzard Entertainment"


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The Chinese company NetEase said on Wednesday that it had struck a deal to distribute titles from Microsoft’s Blizzard Entertainment, restoring access to popular video games like World of Warcraft for Chinese gamers. More than a year ago, NetEase and Blizzard called an end to their long-running partnership when renewal talks turned testy, with both sides accusing each other of bad-faith negotiations. An uproar ensued among Chinese gamers, upset about losing access to a slew of popular titles from Blizzard’s parent company, the U.S. game developer Activision Blizzard. NetEase said on Wednesday that it had reached the new deal with Microsoft, which acquired Activision Blizzard in a $69 billion deal in October. The two companies said they had also agreed to distribute NetEase titles on Microsoft’s Xbox game device.
Persons: NetEase, we’ve, ” William Ding Organizations: Microsoft’s Blizzard Entertainment, Activision Blizzard, Microsoft Locations: U.S
CNN —China’s gaming giant NetEase will bring back the iconic “World of Warcraft” and other popular video games by Microsoft’s Blizzard Entertainment to the country, the companies said in a joint statement Wednesday. California-based Blizzard and Hangzhou-based NetEase had ceased their 15-year relationship in 2023 after an acrimonious fallout, leaving millions of fans in China heartbroken. “After a year of negotiations, Blizzard and NetEase are pleased to align on a path forward to once again serve players in mainland China,” the companies said in a post on NetEase Games’ official Weibo account. The new deal will see the return of “World of Warcraft” and “Hearthstone” games to China, as well as other titles in the Warcraft, Overwatch, Diablo and StarCraft universes, according to the statement. Foreign publishers must work with local partners to offer video games in China.
Persons: NetEase, , , we’ve, William Ding, , Phil Spencer Organizations: CNN, Microsoft’s Blizzard Entertainment, Blizzard, Games, Weibo, Microsoft Gaming, Xbox, Microsoft, Activision, Big Locations: China, California, Hangzhou, Beijing, Big Tech
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