But media companies such as Netflix, Disney and Warner Bros.
Those competing truths have led media and entertainment companies to concoct a wide array of strategies to combat the growing threat.
John Lamparski | Getty ImagesEarlier this year, YouTube Chief Executive Officer Neal Mohan announced that users watch more than 1 billion hours of YouTube content on TV screens each day.
Disney has made bespoke YouTube content for its new preschool series "Disney Junior's Ariel," which debuts June 27, to introduce the mermaid character to kids.
That's YouTube 2.0."
Persons:
Rich Greenfield, it's, Tara Walpert Levy, Nielsen, John Lamparski, Neal Mohan, Michael Nathanson, Kevin Mayer, Disney, Brittany Broski, LightShed's Greenfield, isn't, John Keeble, Mayer, That's, Ariel, Winnie, " Mayer, NBCUniversal, NBCUniversal's, Nathanson, MrBeast, Jimmy Donaldson, Monica Schipper, we've, Broski, David Livingston, incentivizes, Michelle Khare, Gilbert Flores
Organizations:
Alphabet's YouTube, Hollywood, YouTube, it's, Netflix, Disney, Warner Bros, Getty, Google, Comcast, Media, ExCel, Entertainment, Bloomberg, Amazon, Nickelodeon, HBO, Penske Media
Locations:
U.S, —, York, Hollywood, London, That's, Los Angeles, Brittany, Anaheim , California, AdSense