Called the "Siren Craft System," it overhauls the workflow at some 10,000 of its coffeehouses in an effort to reduce inefficiency, speed up orders, and boost customer satisfaction.
Every fast-food outlet, Starbucks cafés included, is a little factory.
The new system instructs baristas to push cold drinks down in the queue in favor of hot ones.
But the fact is, the cold drinks also take longer to make.
The higher-grossing cold drinks take so long to make, in fact, that they're actually pretty low-margin.
Persons:
you've, overachievers, Siren Craft, cranking, Michelle Eisen, baristas, they're, Craft, it's, They'll, It's, Eisen, Adam Rogers
Organizations:
—, Dutch Bros, Starbucks, Boeing, Google, Business
Locations:
America, Wells Fargo