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Kimberly Doebereiner - 2 Ron Howard - 2 Brian Grazer's - 2 Michael Sugar's Sugar23 - 2 Reese Witherspoon's - 2 we've - 2 Doebereiner - 1 Gamble - 1
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Search resuls for: "Michael Sugar's Sugar23"


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☆ This top Procter & Gamble exec is showing Hollywood how brands can make prestige films and be 'power-up' partners for studios and streamers
  + stars: | 2023-07-25 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
P&G Studios head Kimberly Doebereiner argues that great entertainment can come from brands. Procter & Gamble is at the forefront of the growing brand film space — with its own in-house shingle, P&G Studios, actively pursuing entertainment projects that look nothing like ads. "The first thing I'd love is for the distributors to see that great content can come from anybody, and even if it's from a brand, that doesn't mean it's brand content," she told Insider in an interview. "We have great marketing, we have great brands, we can help bring in viewers, right? "We'd love to have our content be able to show up in the retailer with our brands and create better awareness for that content," Doebereiner said.
Persons: Kimberly Doebereiner, Doebereiner, Gamble, Ron Howard, Brian Grazer's, Michael Sugar's Sugar23, Reese Witherspoon's, Barbie, we've, Brand, Queen Latifah Organizations: G Studios, Procter, Gamble, HBO, Hulu, Brands, Hollywood, Advertising, Tide, Gillette, Tribeca Studios, Walmart, Blue Fox Entertainment Locations: Hollywood
☆ It's not just 'Barbie' — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV
  + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
As studios cut spending and strikes shut down production, Hollywood can take some solace — brands are coming to the rescue. Brand Storytelling is an organization that's held a festival for brand content alongside the Sundance Film Festival for the past seven years. Brand film submissions have almost tripled to 160 in the past three years, according to Rick Parkhill, director and co-founder of Brand Storytelling. "Film directors need the work," said Marcus Peterzell, who left ad giant Omnicom to found Passion Point Collective, a brand film studio, in 2019. He's since made some 36 film projects for brands.
Persons: Greta Gerwig, Kyra Sedgwick, John Deere, Kimberly Doebereiner, Chris Paul, Mattel's Robbie Brenner, There's, Jill Lubochinski, Holly Fraser, WePresent, Ron Howard, Brian Grazer's, Reese Witherspoon's, Michael Sugar's Sugar23, we've, Marc Gilbar, Matt Damon, Ben Affleck, Gilbar, that's, Rick Parkhill, Riz Ahmed, WeTransfer, Vicky Grout, Parkill, Saint Laurent, Pedro Almodóvar, David Cronenberg, They're, Marcus Peterzell, Peterzell Organizations: Hollywood, Mattel, Nike, HBO, Procter & Gamble, Tide, Gillette, G Studios, Warner Bros, Discovery, PepsiCo, REI, Dallas Buyers, Sundance, Brand, Brands Locations: —, HBO's, Hollywood
☆ How Time magazine made more than $100 million with docuseries for Netflix, Amazon, and more by mining its 100-year-old archive
  + stars: | 2022-11-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Time Studios has become Time's biggest driver, generating more than $100 million, or 25% of its revenue. It's sold dozens of projects to the likes of Netflix, Amazon, and HBO, including "jeen-yuhs: A Kanye Trilogy." Time Studios has been developing some projects you might not expect from a 100-year-old legendary magazine brand. And of course there's "jeen-yuhs: A Kanye Trilogy," the doc series about now-disgraced Ye that sold to Netflix for a reported $30 million in 2021 after a robust bidding war. The Benioffs' support has allowed Time Studios to deficit-finance, or self-fund, about half its doc projects, enabling it to move at startup speed.
☆ Time Studios made $100 million selling documentaries to Netflix and more. Now it's planning to mine the magazine's 100-year-old archives for fictional storytelling.
  + stars: | 2022-10-25 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
Time Studios has become Time's biggest driver, generating more than $100 million, or 25% of its revenue. In its most ambitious move yet, Time Studios is also making a push into fictional storytelling. Ian Orefice, president and COO, Time and Time Studios TimeIan Orefice, president and COO of Time and Time Studios, sees scripted as a "massive opportunity. The Benioffs' support has allowed Time Studios to deficit-finance, or self-fund, about half its doc projects, enabling it to move at startup speed. Time Studios also has a huge promotional advantage in Time's existing audience of some 100 million readers and followers on social media.
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