CNN —Gannett, the largest newspaper publisher in the United States, is suing Google, alleging the tech giant holds a monopoly over the digital ad market.
Gannett argues in court documents that Google and its parent company, Alphabet, controls how publishers buy and sell ads online.
“The result is dramatically less revenue for publishers and Google’s ad-tech rivals, while Google enjoys exorbitant monopoly profits,” the lawsuit states.
Google controls about a quarter of the US digital advertising market, with Meta, Amazon and TikTok combining for another third, according to eMarketer.
That means publishers often rely at least in part on Google’s advertising technology to support their operations: Gannett says Google controls 90% of the ad market for publishers.
Persons:
CNN —, Gannett, Michael Reed, ” Reed, ” Dan Taylor, ”, ” Taylor
Organizations:
CNN, CNN — Gannett, Google, USA, Meta, Gannett, ” “, European Union, Justice Department
Locations:
United States, New York